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Create and deliver marketing strategies and campaigns for the company
Work to enhance organization's brand identity
Organize a calendar of marketing events, such as promotions, product launches in coordination with suppliers, workshops, product presentations, and other marketing activities
Liaise with suppliers and vendors to promote success of activities and enhance the company's presence
Represent the company at events for networking to attract potential customers and/or suppliers
Undertake market research and establish the best way to reach target groups
Oversee and update the website, page, and other social media platforms used in marketing
Coordinate with outside agencies/third parties to produce marketing materials
Analyze the impact of marketing campaigns and prepare measurement reports
Identifies areas for improvement in product offerings, sales tactics, marketing strategy and promotional activities
Write press releases (if applicable) and communicate with the media
Works with other company managers/officers to establish budgets and marketing objectives
Adheres to and implement all company policies and procedures
Performs other tasks, duties and responsibilities as mandated by the management
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