Marketing ManagerKakushin Skin Corporation

Job Title: Marketing Manager
Position Overview:
We are seeking a highly skilled and motivated Marketing Manager to join our team. As the Marketing Manager, you will be responsible for developing and implementing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. You will collaborate with cross-functional teams, and execute various marketing initiatives to achieve organizational goals. This role requires strong analytical and communication skills, as well as a deep understanding of marketing principles and industry trends.
Responsibilities:
1. Develop and execute comprehensive marketing strategies and campaigns to promote our products/services and enhance brand visibility.
2. Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and utilize these insights to shape marketing initiatives.
3. Create and manage the marketing budget, allocate resources effectively, and track campaign performance to ensure maximum return on investment (ROI).
4. Oversee the development and production of marketing collaterals, including print materials, digital content, advertisements, and promotional materials.
5. Manage and coordinate digital marketing efforts, including website optimization, social media marketing, online advertising campaigns as well as in-store promotions.
6. Collaborate with cross-functional teams, such as Retail Sales, Corporate Sales, Product Development, and Creatives teams, to align marketing strategies with business objectives and ensure consistency in messaging and branding.
7. Monitor and analyze key performance indicators (KPIs), such as website traffic, conversion rates, and customer engagement metrics, to measure campaign effectiveness and make data-driven decisions.
8. Stay up to date with industry trends, emerging technologies, and best practices in marketing to drive innovation and maintain a competitive edge.
9. Build and maintain strong relationships with external partners, agencies, vendors, and media outlets to leverage opportunities for co-marketing collaborations and brand exposure.
Qualifications:
· Bachelor's degree in Marketing, Business Administration, or a related field.
· Proven experience (2 to 3 years) as a Marketing Manager or a similar role, preferably in skincare/wellness industry.
· Strong knowledge of marketing principles, strategies, and tactics, with a track record of successful marketing campaigns.
· Excellent analytical skills and ability to interpret data, generate insights, and make data-driven decisions.
· Outstanding communication, presentation, and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
· Demonstrated project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
· Creative mindset and ability to think strategically, identifying new opportunities and innovative approaches to marketing.
· A results-oriented mindset with a focus on achieving measurable outcomes and driving business growth.
Summary of role requirements:
Looking for candidates available to work on weekdays and Saturdays
2-3 years of relevant work experience required for this role
Working rights required for this role