Marketing Manager - coca-cola choicesCoca-Cola

Location(s): Philippines
City/Cities: Taguig City
Travel Required:
Relocation Provided:
Job Posting End Date: September 6, 2022
Shift:
Job Description Summary:
We are recruiting a Marketing Manager within our Coca-Cola Trademark team, to be based in one of our offices within South East Asia or South Pacific.
As a Marketing Manager-Coca-Cola Choices, you'll work to develop annual and multi-year brand growth strategies and business plans for one of the key platforms for Coca-Cola TM (i.e. Meals, Breaks, Choice, Innovation, etc) in ASEAN & South Pacific (ASP) to deliver against overall brand vision, business objectives and financial targets.
We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods, beverage experience.
What You'll Do for Us
Lead development of annual and multi-year brand growth strategies and business plans for one of the key platforms for Coca-Cola TM (i.e. Meals, Breaks, Choice, Innovation, etc) in ASP to deliver against overall brand vision, business objectives and financial targets.
Recommend and deliver a rolling 24-month OU calendar
Works closely with the Global and OU Senior Brand Directors to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies
Lead potential Global Charters (tbd), working closely with the entire Coca-Cola OU network globally
Identify new volume and profit growth areas across the full OBPPC spectrum. Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research, collaborating with functional experts and strong analytics in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
Provides leadership, clear direction and prioritization to the Creative Strategy leads and IMX teams to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution
Qualifications & Requirements
Bachelor's degree or equivalent work experience is required
Minimum 8+ years of brand management and/or marketing in consumer-packaged goods, beverage experience ideal. Bachelor's degree required
Skills: Brand Architecture, Brand Positioning, Channel Management, Competitive Market Analysis, Consumer Segmentation, Creative Development, Digital Media Strategy, Leadership, Marketing Objectives, Marketing Strategies, Media Planning, Problem Solving, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Coca-Cola

Taguig City, Metro Manila
Permanent
Full-time