Marketing content associateSprout Solutions

The primary responsibility of a Marketing Content Associate is to help in the company's overall marketing efforts. You will be playing a key role in the development and execution of marketing concepts, principles and tactics.
Duties and Responsibilities
Familiarize and work towards being the digital "expert" for Sprout Solutions;
Brainstorm new and creative growth strategies. Coordinate and work collaboratively with the different company departments, agencies, freelancers and other vendor partners;
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments. Instrument conversion points and optimize user funnels;
Frequency: -1 digital trend every week to share to weekly report every Monday -Keep track of competitor's media buying behavior
Social media marketing: Create and strategize content to improve online presence by attracting high numbers of online followers/likers and engagements through social media channels. Track Facebook insights and metrics and categorize posts into buckets and create daily PCRs (post-campaign reports);
Frequency:
Facebook - at least 2 posts per day
Instagram and stories - at least 4 posts per week
Youtube - at least 4 videos per month
*Develop a manual for social media pillar
Digital media buying: Create, oversee, strategize and manage different objectives per campaigns and platforms. Track key metrics and create daily PCRs (post-campaign reports);
Frequency:
Facebook sponsored ads - at least 4 active campaigns per month
At least 4% CTR across all campaigns
Email marketing: Oversee and strategize all email campaigns. Track key metrics per campaign objective and oversee daily PCRs (post-campaign reports);
Website: Develop and manage the organization's website and revamp the website's content. Track and analyze website traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the website bounce rate and fix any errors or bugs within the site;
Frequency:
2 blogs per week
Covid landing page content
at least 60% and below bounce rate
at least 50 seconds average session duration
May be assigned to handle new projects from time to time or if the need arises;
Video production
Corporate communications initiative
Other related digital marketing support, communication, and tasks that may be required from time to time
Minimum Qualifications
2 to 5 years proven experience as marketing associate/officer or similar role
BS/BA in Marketing, Communications or any related field
Deep understanding of digital marketing elements and market research methods
Familiarity with social media marketing and media buying concepts, principles, and tactics
Demonstrable experience in website and SEO data analytics and tools
Solid proficiency with marketing technology, software and applications (Facebook insights, Google Analytics, etc.)
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
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Jazz

Taguig City, Metro Manila
Permanent
Full-time