Marketing AssociateUnited Coconut Planters Life Assurance Corp. (COCOLIFE)

JOB DESCRIPTION
? Undertake Public Relation activities in connection with company branding and to promote Strategic Alliances.
- Coordinate with companies or organizations for Financial Literacy campaigns
- Assist in the organization of Investors’ Forum, Webinar, Company Anniversary and other special events
- Assist in the participation of Cocolife Asset Management Company Inc. (CAMCI) in the Philippine Investment Funds Association’s (PIFA) Annual Mutual Fund Awareness Week, PIFA Awards Night and other PIFA events
- Assist in the participation of CAMCI in any significant/related event in COCOLIFE
- Actively manage and update the company’s website, social media, and digital platforms
- Create marketing communication materials.
? Direct the research, conceptualization and production of promotional/advertisement materials, sales materials and other collaterals
- Consolidate and/or perform research and gather data to help the company market its products/services.
- Collect data on clients, competitors’ products/services including fund offerings, portfolio allocations and other information and the mutual fund industry as a whole, then utilize these information into actionable items, reports and presentations
- Monitor marketing and sales trends
- Evaluate demographics, prices, distribution channels, and marketing outlets
- Conceptualize the production of marketing materials including:
o Print advertisements
o Corporate items
o Sales materials/collaterals
o Product promotions/ brochures
o Advertising layouts
o Digital Graphics and Copy/Content
o Online Communications and Sales Promos
o Mobile Application Design and Content
- Coordinate the distribution of marketing campaigns in online and offline channels, including postings on the website and Facebook page
- Collaborate with other teams/units to create innovative content data
- Develop sales strategies in tandem with Sales and IRO department with focus on growing existing accounts and acquiring new clients
- Tracks, monitors and evaluates results for specific marketing programs and campaigns
- Prepare write-ups/articles regarding company events/activities (e.g. PIFA Awards Night, Anniversary, etc.)
? Formulate and launch sales drives as a reward for the significant performance of Investment Solicitors.
? File and safe-keep important files and documents
? Remain fully informed on market trends and other industry researches
? Establish and maintain business information e.g. data base and trackers
? Attend Economic and Market Briefings, Corporate / Company presentations as well as special courses
? Participate in Company/Unit activities
? Performs other duties as may be assigned by the immediate superior.
JOB QUALIFICATION
ACADEMIC BACKGROUND        Bachelor’s degree in Marketing, Business-related courses/
Bachelor’s degree in Graphic Design or related field
 
WORK EXPERIENCE                  Advertising and Product Promotion
                                                 Digital Marketing / Content Marketing
                                                 New graduate acceptable
 
COMPETENCIES AND SKILLS    Preferably with knowledge in the development and implementation                                                     of marketing plans, with graphic design concepts and with                                                                 copywriting and content marketing writing skills.
 
                                                 With above average writing skills, as well as the ability to                                                                   communicate and collaborate effectively.
                                                                      
OTHER JOB REQUIREMENTS
Education
Bachelor's Degree / College Degree
Field of study
Marketing
Specialization
Marketing/Business Dev
JOB BENEFITS
15th Month Pay, Life Insurance, Others
Graphic Design, copywriting, Digital Marketing, Advertising