klaviyo Email specialistManeuver Marketing Pte Ltd

Do you know the ins and outs of Klaviyo like the back of your hand?
Are you fascinated about the world of email marketing - from segmentation to reporting and deliverability optimisation?
Does the idea of applying your skills to contribute to a $100M+ eCommerce brand growing at triple figure a year excite and scare you at the same time?
If this speaks to you, you may be the candidate we're looking for.
About our Company
We are a Singapore-based health and wellness brand serving over 1 million customers worldwide. In just 4 years, we have quietly grown from zero to $100M+ in annual revenue. We have 30 full-time team members, which is unheard of for a company of our size. But it's only possible because we have the right business model and team. Majority of our team is based in Singapore and we have a growing team of remote talents based in Canada, India, Malaysia, and Philippines.
Despite our size, it is still small relative to our ambitions. As part of our ambitious growth plans, we are looking for an experienced Klaviyo Email Specialist to execute key email marketing strategies, with great career growth potential for the right candidate.
The core responsibilities for this role include:
Klaviyo campaign and flow setup and management (-25%)
Klaviyo list, segment, filter, and tag management (-10%)
Data reporting, analysis, split test ideation and implementation (-40%)
Deliverability optimisation (-20%)
Systems and process building (5%)
Part 1: Klaviyo campaign and flow setup and management (25%)
Project coordination: Work with designers and copywriters to meet project and regular content production timelines
Quality assurance: Review emails to check for typos, grammatical errors, layout issues, and design improvements
Set up campaigns and flows with precise triggers, segmentations, and filters to send the right emails to the right people at the right time
Test new campaign and flow setups to verify and confirm specifications are met (audience, source code/format, working CTA links and design elements, correct CTA links)
Monitor new campaign and flow performance immediately and 24 hour after activation to verify and confirm specifications are met (audience, time, deliverability)
Part 2: Klaviyo list, segment, filter, and tag management (10%)
Understand and decide how to best structure our Klaviyo lists, segments, and tags for optimal performance both operationally and financially. For example, what are some common traps or mistakes people make when setting up emails and how can we minimise these mistakes?
Implement standard naming convention and hold others accountable to use the same naming convention
Part 3: Data reporting and analysis (40%)
Setup and use PowerBI, Google Data Studio, or another data visualisation tool to report daily, weekly, and monthly revenues and performance of the email channel. Knowledge of such tools is a bonus skill but not required as long as you are open to find resources online to learn on your own
Analyse data and derive key insights to direct email marketing efforts. This involves slicing and dicing data in different ways daily. You will receive guidance to improve your analytical thinking skills
Draft and evaluate split test ideas and seek alignment with leaders
Coordinate split test idea implementation with copywriters and designers, then execute and measure results of the split test upon completion
Part 4: Deliverability optimisation (-20%)
Understand email deliverability architecture (e.g. sending and receiving servers, key needle movers to improve delivery and deliverability, SPF/DKIM configurations, DMARC deployment, etc.)
Design mini projects to improve deliverability, starting with the highest impact changes we can make to strengthen the foundation of our email channel
Measure and reiterate on email deliverability improvement efforts
Part 5: Systems and process building (5%)
Review and update existing Email SOPs/process guides and checklists
Turn new processes into SOPs/process guides and checklists for future team members
What working with us looks like
First few weeks
Company onboarding: Our team member will introduce you to the company and share more about our business and background with you
Team onboarding: Our team member(s) will introduce you to the marketing team and operations, and guide you through your responsibilities. You will likely take 2-3 weeks to familiarise yourself with your routine and tasks. A buddy will be assigned to you so you can reach out anytime you need help
Career review:
Informal: After 4-6 weeks
Formal, 1st: After 3 months
Formal, 2nd: After 6 months
Regular
Working hours are fixed: 10am to 7pm (SGT GMT+8), Monday - Friday
Lunch is one hour and flexible (you can decide what time to take your one hour lunch break)
Once-a-week team meetings (time TBD), with shorter check-in calls throughout the week when necessary
Requirements
Soft skills
Meticulous: Pays close attention to details
Process-oriented: Thinks through potential scenarios in detail to verify and confirm the right setup
Numbers-driven: Familiarity and comfort working with numbers
Love for Problem-solving: Has a positive attitude when problems surface, and focuses on finding a solution
Intellectual curiosity: Openness and curiosity in learning new things, including knowledge and tools
Technical skills
Email tool: Klaviyo (this is a must)
Data visualisation tool: Google Data Studio, PowerbI, Tableau, or an equivalent (bonus)
Attribution tools: Google Analytics, Hyros, Northbeam, or an equivalent (bonus)
#LI-Remote
Maneuver Marketing Pte Ltd

Manila City, Metro Manila
Permanent
Full-time