insights & Reports Analyst | marketing services hubGlobe Telecom

End-to-end support CRM Campaign Data Science & Analytics to Feel Valued Tribe squads under Consumer Business.
Data Build & Whitelisting
Define Squad data requirements and support Train Lead to drive delivery
Liaises with external teams to identify and extract data required for generating campaign and/or rewards and/or loans insights
Creates whitelists and other data-driven requests to support squad's deliverables, if necessary
Data Visualization & Reporting
Define Squad Dashboard & reporting requirements
Regular maintenance and delivery of simple-moderate complexity Dashboard & Report modifications, endorse High complexity to Train lead - for CDA-Data Viz team delivery
Squad SPOC for KPI standardization - in collaboration with Train lead & CDA Data Build Team
Ensure timeliness and accuracy of squad dashboards & reports
Lift accuracy of forecasting models / outlook of squad KPIs
Data Insighting
Collaborate with the squad lead in defining the right business questions, answerable by data & insights
Develop the squad's insighting framework (data requirements covering internal, external, qualitative and quantitative, methodology / approach, target date) to answer the pertinent business questions.
Creates and continuously updates robust portraits of squad-level target consumer segments based on insights, behaviors and sentiments (ex. MDS Lapser Profile, Loans Taker Profile, Rewards Redeemer Profile)
Assist campaign designer and business analyst in testing campaign hypotheses
Assist campaign designer and business analyst with output of statistical models and its usage
CRM: Provide squad level insights based on data from customer, campaign and channel interaction history, Lead squad level campaign deep, dives, post mortems & recommendations to lift campaign & channel response & efficiencies; Support development of Squad Campaign level P&L - for integration by train insights & reports lead
Data Science, Modeling, Advanced Analytics
Drive and Define Squad-specific Modeling Requirements;
Deliver models if squad has capability / capacity, endorse to Train lead model requirements that are beyond the squad's capability & capacity
CRM: Deliver squad Customer Path to purchase models (ie Sanky charts) to define a customer's end to end journey & path to purchase; Next Best Offer Models (in collaboration with CDA Data Science), Collaborate with CDA (EDO-AA w/ FV Tribe MS) on higher level models such as Next Best Offer / Offer Optimization and maintenance/monitoring of existing CRM models (ie Churn, Product propensity, Missed Reg, Uplift Models)
Education and Work Experience
Graduate of Statistics, Math, IT, Computer Science, Engineering
At least 3 years experience in business intelligence or analytics
Technical competencies
Ability to connect Business Requirements and Needs to the Technology roadmap
Strong knowledge in marketing and track record in connecting Analytics with business / marketing applications & use cases
Knowledge and expertise in Business Intelligence development
Proficiency in visualization tools such as Tableau, Power BI and SAS Visual Analytics
Programming expertise on the following languages: SAS, Visual Basic, Open Sources (Python, R), SQL. Knowledge in Java a plus.
Proficient in Microsoft Word, Excel & Powerpoint.
Functional competencies
Strong project / program management skills with experience in leading and implementing business intelligence driven projects
Stakeholder Management
Ability to influence without direct authority
Strong Verbal & Written Communication Skills
Team Player and able to exercise direct and indirect influence with Cross Functional partners/peers/stakeholders
Work from Home
Company Car
Life Insurance
Medical / Health Insurance
Employee Discounts
Performance Bonus
Paid Holidays
Paid Vacation Leave
Transportation Allowances
Maternity & Paternity Leave
Medical, Prescription, Dental, or Vision Plans
Associate / Supervisor Sales and Marketing Telecommunications 2 openings Bachelor's degree graduate
GLOBE TELECOM is a leading telecommunications company in the Philippines. Through our renewed commitment of "enriching lives through ease and relevance", our mission to inspire lives through communications by way of our vision of having the happiest customers.For more than eight decades, Globe has proven its solid corporate reputation among its stakeholders as it continues to evolve, innovate and serve its customers. Its strong affiliation with the SingTel Group and the Ayala Group of Companies has put its name in the roster of the country's most respected companies. As a company that highly values good governance and social accountability, Globe is a consistent recipient of local and international awards.Be part of our vision. Start your careers in Globe Telecom today!
Kalibrr

Taguig City, Metro Manila
Permanent
Full-time