Impactful Brand Experience ManagerColgate-Palmolive Company

Location : Manila City -
Salary : Competitive
Type : Permanent
Main Industry :
Other Industries and Skills : Management & Executive
Job ID : 103609398
Employer : Colgate-Palmolive Company
Advertiser :
Posted On : 12 September 2020 12/10/2020
No Relocation Assistance Offered
# 85821 - Manila City, National Capital Region (NCR), Philippines
POSITION: MANAGER - Impactful Brand Experiences (IBE)
LOCATION: TAGUIG CITY, PHILIPPINES
PURPOSE OF THE POSITION
:
Senior IBE Manager will lead the IBE team to create impactful brand experiences for people, and growth for our business, via a digital-centric approach that is relevant, innovative and brand-building.
MAJOR RESPONSIBILITIES:
-Responsible for the development of the Media investment strategy across different touch points based on a consumer journey.
-Drive media transformation, lead media negotiation and tracking, challenging Agencies and Brand Teams with new ways of thinking and planning in an omnichannel world.
-Manage digital agency relationships in Digital Media planning & creative.
-Manage A&P Budget Review process with Finance.
-Lead influencer and social media strategies.
-Lead content and search strategy together with Digital Design.
-Partner with the eCommerce team to develop a 12-month calendar, integrating digital agency relationships with eComm platforms. Oversee all conversion-based media. Act as key liaison between the eCommerce & Marketing team.
-Develop KPIs dashboards to demonstrate success of digital campaigns vs. objectives and benchmarks
-Work closely with internal & external teams to test and execute new enhancements, technologies to optimize and improve customer experience and business results.
-Interact with Division and Global digital teams, advocating for the Philippines and facilitating two-way cascade of directions and best practices.
-Build capabilities both of Marketing and broader teams through trainings, digital days, digital newsletter and other key engagements
-Lead & Develop the IBE team ensuring a fun learning environment for the company.
INTERNAL AND EXTERNAL INTERACTIONS:
INTERNAL: IBE Team, Division, Marketing, eCommerce, Finance, Customer Development
EXTERNAL: Partner agencies, Google, Facebook, Tik Tok, etc.
REQUIREMENT:
-Education: Bachelor degree and above
-10+ years of experience in digital marketing
-Integrated campaign planning/ communications planning (assigning roles to channels especially digital assets such as social, video, search)
-Digital planning/buying across all platforms
-Working knowledge of ad technologies & operations (Facebook, Google, Tiktok, etc)
-Experience in driving change management
-Highly proficient in written and verbal Tagalog and English
-Strong articulation and presentation capabilities
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
For more information about Colgate's global business, visit the Company's web site at colgatepalmolive. To learn more about Colgate Bright Smiles, Bright Futures(R) oral health education program, colgatebsbf. To learn more about Hill's and the Hill's Food, Shelter & Love program hillspet. To learn more about Tom's of Maine tomsofmaine.
Reasonable accommodation during the application process is available for persons with disabilities. Application_Accommodationcolpal with the subject "Accommodation Request" should you require accommodation.
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