Digital media buyerThe CodeBox

As a Digital Media Buyer specializing in Native Advertising, you will play a pivotal role in creating and managing effective advertising campaigns across multiple platforms, including Google Display Network, Taboola, Outbrain, Facebook, and TikTok. Your expertise will be essential in all aspects of campaign execution, from initial planning and setup to continuous optimization for maximum performance. This role is essential in helping clients achieve their digital advertising objectives and maximizing the impact of their budgets by leveraging native advertising opportunities on multiple platforms.
 
Responsibilities:
Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs).
Develop comprehensive campaign strategies that leverage native advertising to achieve client goals on these platforms: Google Display Network, Taboola, Outbrain, Facebook, and TikTok.
Strategically allocate advertising budgets across selected platforms to maximize ROI.
Collaborate with creative teams to conceptualize and produce at least 10 - 15 native ad creatives that seamlessly integrate with each platform's format (e.g. Google Display Network) and engage the audience effectively.
Set up and configure advertising campaigns on Google Display Network, Taboola, Outbrain, Facebook Ads, and TikTok Ads.
Define and fine-tune targeting parameters, including demographics, interests, keywords, and placements.
Continuously monitor campaign performance and make data-driven adjustments to maximize click-through rates (CTR), conversion rates, and ROI.
Analyze campaign data and metrics to track performance and generate actionable insights.
Regularly review KPIs such as impressions, clicks, conversions, engagement rates, and ROI.
Provide detailed and transparent reports on campaign progress, achievements, and areas for improvement to clients and stakeholders.
Stay updated on industry trends, platform updates, and emerging technologies in digital advertising.
Skills and Qualifications:
Proven experience as a Digital Media Buyer with expertise in native advertising.
In-depth knowledge of advertising platforms, including Google Ads, Taboola, Outbrain, Facebook Ads, and TikTok Ads.
Strong analytical skills and proficiency in data analysis tools.
Creativity and the ability to develop engaging native ad creatives.
A/B testing experience for continuous campaign improvement.
Excellent communication and collaboration skills for working with cross-functional teams and presenting campaign results.
Ability to adapt to changes in digital advertising landscapes.