Digital Marketing specialistSelect VoiceCom

SVC PH, Inc., an affiliate of Executive Boutique Call Center, is currently looking for a Digital Marketing Specialist to start ASAP!
 
Executive Boutique/Select VoiceCom is an American and Australian owned company providing BPO services from its offices in Cebu IT Park. We recently celebrated our 16th Anniversary. While our main goal is to provide first class service to all of our clients, this is directly linked to our goal of providing a great work environment that our employees can be proud of. We want all of our employees to proudly say "I work at Executive Boutique/Select VoiceCom and think it's a great place to work!."
 
The owners and managers at EB/SVC care about their employees and listen to their feedback. All of our company decisions take into account how they will affect our employees and what we can do to make it beneficial for our employees. If you are considering a move from your current job or want to build a new career with an opportunity to learn and grow, then we urge you to apply with us today and join the growing EB/SVC family. You wont regret it!
 
Checkout our Facebook page: www.facebook.com/selectvoicecomph
 
Work Setup: Onsite Based in Cebu (Priority)/WFH Based in Manila
Salary Range: PHP 30,000.00 PHP - PHP 55,000.00
 
Plus enjoy the following benefits:
Medical/Dental coverage (HMO) after 1 month* + FREE HMO coverage for 1 dependent after 6 months
Life insurance program
Free weekly in-house massage
Cash incentives of (Php5,000) for successfully referring your friends and relatives to join EB/SVC
Career development
Service incentive leave program
Annual salary increase based on performance
Fun and family-like working environment
Quarterly team outing
Free flowing coffee and hot chocolate
Cozy sleeping lounge and canteen plus entertainment area
Excellent office location in Cebu IT Park
*Terms and conditions apply.
 
Overview
 
The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing campaigns across multiple platforms, with a focus on paid media, SEO/SEM and CRM. This role requires 2 or more years of experience in digital marketing, working collaboratively with the Digital Marketing Manager and team members to drive traffic, conversions, and brand awareness.
 
Key Responsibilities
 
Paid Media Expertise
Manage and optimize campaigns on platforms like Facebook Ads, LinkedIn, Google Ads, and other paid media channels to drive traffic, conversions, and brand awareness.
Monitor campaign performance, make data-driven adjustments, and maximize ROI to ensure alignment with business objectives.
Collaborate with the Digital Marketing Manager to define campaign goals and ensure paid media strategies are integrated with broader marketing efforts.
SEO & SEM Proficiency
Optimize website content and run PPC campaigns to improve search engine rankings and ROI.
Work closely with the SEO Specialist and Digital Marketing Manager to align paid and organic search strategies, leveraging SEO/SEM best practices for integrated marketing campaigns.
CMS & CRM Management
Manage content management systems (CMS) to ensure smooth content updates and website maintenance.
Oversee HubSpot CRM management, ensuring accurate data entry, lead tracking, and proper segmentation for targeted marketing efforts.
Coordinate with the Content Marketing Specialist and Digital Marketing Manager to ensure website content aligns with the editorial calendar, marketing goals, and CRM-driven personalization.
Data & Analytics
Utilize analytics tools (e.g., Google Analytics, SEMrush, HubSpot CRM) to track campaign performance, interpret data, and generate actionable insights for optimization.
Report on key metrics and provide recommendations for improvement, ensuring that marketing strategies are data-driven.
Work with the Digital Marketing Manager to analyze data and align digital strategies with overall business objectives.
Email Marketing & CRM Integration
Design, execute, and optimize email marketing campaigns, focusing on audience engagement and lead nurturing using HubSpot CRM.
Collaborate with the Brand Marketing Officer and Digital Marketing Manager to ensure that email content reflects the company's messaging and values, leveraging CRM data for effective targeting.
Marketing Research & Insights
Conduct thorough marketing research to understand target audiences, market trends, and competitor strategies.
Leverage CRM data for segmentation and audience analysis to inform marketing decisions and support the development of targeted campaigns, in consultation with the Digital Marketing Manager.
Online Reputation & Crisis Management
Monitor brand perception across digital channels and promptly address issues as they arise.
Implement strategies to manage online crises, ensuring that the company's reputation is maintained and that potential damage is minimized.
Keep the Digital Marketing Manager informed of any potential issues and suggested crisis management actions.
HubSpot CRM Management
Manage and maintain HubSpot CRM, ensuring accurate data entry, lead tracking, and effective use of its automation tools to support marketing and sales alignment.
Use CRM data to create segmented lists for targeted marketing and personalized content delivery.
Collaborate with the Digital Marketing Manager to implement CRM-driven marketing automation strategies and ensure smooth integration with overall marketing efforts.
Adaptability & Continuous Learning
Demonstrate adaptability by learning new tools, strategies, and technologies in the dynamic field of digital marketing.
Stay current with industry trends and best practices, proactively seeking opportunities for professional growth and working with the Digital Marketing Manager to incorporate new skills into marketing strategies.
Event Support
Assist in planning and executing company events, ensuring they are integrated into marketing campaigns and content strategies.
Work with the Brand Marketing Officer, Social Media Specialist, and Digital Marketing Manager to ensure event-related content reaches the target audience effectively.
Strategic Initiative
Take initiative to propose and implement strategic digital marketing ideas, contributing to brand innovation and maintaining a competitive advantage.
Collaborate with cross-functional teams, including the Digital Marketing Manager, Brand Marketing Officer, Social Media Specialist, and Content Marketing Specialist, to ensure cohesive digital campaigns.
Qualifications
2+ years of experience in digital marketing, with a focus on paid media, SEO/SEM, content management, and CRM.
Experience in managing paid campaigns on platforms like Facebook Ads, Linkedin Ads, Google Ads, and others.
Proficiency in SEO/SEM practices and tools (e.g., SEMrush, Google Analytics).
Experience in managing web content management systems (CMS) and email marketing platforms.
Strong analytical skills with experience using tools like Google Analytics, HubSpot CRM, etc., for data interpretation and insights generation.
Experience with HubSpot CRM, including data management, lead tracking, segmentation, and marketing automation.
Strong understanding of online reputation management and crisis management strategies.
Adaptable and willing to learn new tools and techniques in a fast-paced environment.
Excellent communication and organizational skills, with a passion for creating integrated marketing campaigns.
Experience in the BPO industry is a plus.
Able to work under pressure with minimal supervision
Disclaimer: The salary ranges provided are intended as general guidelines and may vary based on individual qualifications, experience, and other factors. Final compensation decisions are made based on a holistic assessment of each candidate's skills, qualifications, and fit for the role, and could be higher or lower than the range specified.