Digital Marketing specialistPBO Global

Description
This position will be responsible in supporting the company on its goal to reach its target market through planning, development and execution of Digital Marketing campaigns through Social Media platforms and Content Marketing.
The role is expected to handle and manage social media platforms such as but not limited to Facebook, Instagram, LinkedIN and Twitter. It will also support the Digital Marketing team in creation, curation and content delivery of blogs, posts, website content, email marketing and other outlets in order to create brand awareness, boost traffic and generate inquiries.
RESPONSIBILITIES
CONTENT MARKETING TASKS
Write and direct production of content, collect content for social media, websites, and internal use
Create and distribute engaging written or graphic content in the form of posts, web page and blog content, or social media messages
Ensure brand consistency in marketing and social media messages
Track metrics and indicators for data-driven decision-making and course alterations
Manage content marketing strategy and plans, including coordinating with other teams
Design and present content in appealing, intuitive ways for a variety of audiences, on various platforms such as MailChimp, HubSpot, social media
Design and set up email templates for email marketing activities.
Upload, edit and manage content on CMS such as WordPress or Square Space
Edit content marketing assets such as landing pages, forms and database/lead capture lists
Review website metrics and top-level performance through programs such as Google Analytics and HubSpot
Requirements
Minimum education level: Bachelor ́s Degree
Years of experience: 2
Language(s): English
Availability for travel: No
Availability for change of residence: No
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Work type
Full Time