Digital Marketing specialistGC&C Group of Companies

Key responsibilities
 Website Design and Development –  coordinate the design and functionality of a company website, working alongside web developers and web designers and coordinating the process.
Content Strategy – responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
SEO and SEM –  responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.
E-Commerce – where appropriate, responsible for converting website visits into online sales. This is often achieved by making the online shopping experience as easy as possible and by introducing special deals.
Social Networking – responsible for managing the online presence and brand of a company. Social networking tools such as Facebook, Twitter and Google+ and company sites allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication.
 

2 to 4 Years Experience