Digital Marketing specialistMicroResumes

Key Skills
Competitor Analysis
Contextual advertising
Display advertising
E-mail marketing
Google Adwords
Interactive advertising
Microsoft adCenter
Pay-Per-Click Campaigns
Revenue sharing
Social bookmarking
Social media optimization
Web analytics
Yahoo! Search Marketing
SEM
Job Description
MicroSourcing is currently looking for a Digital Marketing Specialist with SEO background for our new account in Ortigas.
JOB FUNCTION & RESPONSIBILITIES:
Create channel-specific messaging and weekly content plans for social posts for all social channels.
Create dynamic and compelling social posts exploring complicated topics.
Copywriting and editing for website, emails, blog posts, and social media channels.
Monitor and evaluate trends, data, usage, competitors and market/business conditions; recommends and executes on approaches to improve effectiveness of social media channels.
Maintain, audit and update company websites and all digital assets.
Manage website content to make sure all business segments and pages are updated.
Analyze web traffic metrics and suggest solutions to boost web presence.
Develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage.
Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, blogs, etc.) to support business and marketing strategies
Enhance our tools and tracking of marketing campaigns by implementing better analytics and social listening tools.
Driving optimization of the company websites through effective assignment and application of keyword and SEO/SEM strategies; utilize search engine analytics to measure traffic and recommend improvements.
Identify unique niche marketing channels that we can advertise on and implement the creative and launch the campaign.
Manage the Groupon account
Implement a better email campaign and strategy to increase engagement, grow the size of the list and create more meaningful messaging.
Grow our Pinterest board with meaningful content
Grow our presence on LinkedIn
Connect with social media influencers, similar demographic websites, and bloggers and partner with them to promote our products.
Create press releases and get us featured on national scale broadcasters and media.
Monitoring the latest technology and digital marketing trends and serving as a subject matter expert for digital marketing activities, identifying and applying best practices in digital marketing.
Benchmarking and measuring all digital and online performance against industry and company averages and making recommendations based on performance.
Monitor competitive landscape and proactively recommend new campaigns to maintain competitive advantages.
Maintain and optimize email and web content deliverability goals with robust reporting; monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM).
Manage digital marketing deliverables including initial planning, implementation, monitoring, optimization, analysis and reporting.
Marketing coordinating functions including event planning and marketing communications
Administrative tasks as needed
Requirements
Strong project management skills.
Comprehensive understanding of higher level digital marketing strategies for B2C sector.
Comprehenzive understanding of Facebook, Twitter, Instagram, and Pinterest marketing platforms
Comprehensive understanding of SEO best practices and ability to leverage SEO insights to optimize SEM programs
Experience with email campaigns, templates, landing page optimization, etc.
Solid knowledge of Google Analytics and Webmaster tools
Superb command of the English language - superior written (grammar) communication skills including writing, proofing and editing
Hands on experience with online marketing tools and best practices
Familiarity with web design, HTML and WordPress is a plus, however, not required.
Why Join Us?
MicroSourcing offers diversity in career options. We welcome individuality in self-expression without losing the value for team involvement. We are a fresh look at the BPO & KPO industry. Come experience the MicroSourcing life and be part of our growing family.
Cultures and Values
We are a fast growing company but we have always been able to keep the fun, young and intimate atmosphere from the time we started. We strongly believe in transparency and honesty and we always make sure to represent the interests of our employees as much as we represent the interests of our clients.
MicroResumes

Ortigas Center, Pasig City
Permanent
Full-time