Digital Marketing specialist - paid search expert - work from homeFiltaGlobal

Be part of one of Australia's leading advertising agencies whose been working with the top-notch brands and organisations across the Australia region.
HMO for yourself and one dependent within the first month (with Covid Insurance coverage).
Turn your commute to longer rest and enjoy a Work-from-home set-up!
Worry no more about the equipment, Laptop will be provided by the company.
The ideal candidate should have a fully functioning workstation and a quiet place to work with a high-speed internet connection at home.
About the Company
They are one of the leading advertising agencies in Australia whose been working with one of the well-known brands and organisations across Australia. They provide different services such as advertising and design, digital marketing, web design and optimization, production, content marketing and strategy and planning.
About the Role
The Digital Marketing Specialist - Paid Search plays a vital role in the delivery and execution of search campaigns for our clients. The work they do determines how successful our engagements are with clients who rely on search for lead generation and sales.
Key Responsibilities
Setup and build new Google Ads accounts, including keyword research, account structure, targeting, bid strategies etc.
Audit existing Google Ads accounts and provide detailed recommendations for improvement.
Setup new (or manage existing) paid search, shopping, display, and video Google Ads campaigns.
Work with our internal copywriters to write and optimise ad copy.
Setup conversion tracking via Google Tag Manager and link Google Analytics (including GA4) to Google Ads.
Monitor advertising budgets and spend for all paid search activities.
Assist with the preparation of digital marketing strategies for clients by providing paid search recommendations.
Provide insights and recommendations for conversion rate optimisation of landing pages.
Understand where paid search fits as part of a broader digital marketing strategy and liaise with the Digital Marketing Specialist - Paid Media to achieve the best outcomes for clients.
Liaise with the Digital Marketing Specialist - Paid Media in the preparation of monthly and quarterly reports using Google Data Studio, with insights and recommendations on results for continual optimisation of search campaigns.
Provide general support to the Head of Digital in the execution of digital advertising campaigns, in particular.
Contribute to the development and improvement of agency processes, procedures, and templates.
Errors in SEM and other digital marketing activities can be costly, so a high level of accuracy is always expected.
Ensure that agency systems and procedures are followed including task/project status updates, timesheets, approvals etc.
Due to the nature of working within a small team, in addition to the above primary responsibilities, the role will also have the following requirements from time to time:
Provide recommendations and assist with the execution of SEO tasks including keyword research, on-page optimisation, site audits, competitor analysis and content strategy.
Position Prerequisites
Passion for and a solid understanding of paid search advertising, backed by more than five years of experience, either client-side or with an agency.
Google Ads certifications.
Proven experience in delivering paid search performance to clients over time.
Proficiency with data, Google Ads Editor, Google Analytics, Data Studio and Excel, with a level of analytical capability.
Given you will be managing multiple clients and campaigns in an agency environment, the ability to prioritise and meet deadlines is paramount.
Tertiary qualified in a digital marketing discipline.
Highly organised with strong attention to detail.
Experience working in an agency environment is preferred.
Nice to Have
Experience and knowledge in SEO and ranking factors are highly desirable.
About You
As a Digital Marketing Specialist, you are an organised person, have strong attention to detail and can prioritise tasks. You are someone full of passion and you see challenges as a path for growth, the bigger challenge you encounter, the more you thrive!
You are an expert in what you do and take every challenge as an opportunity for growth.
Filta Perks & Benefits
HMO for yourself (with Covid Insurance coverage) and one dependent within the first month.
20 combined SL/VLs per year accrued from day one (you will have 10 accrued once you pass regularisation).
Additional 1 birthday leave after regularisation.
Birthday cake on your birthday.
Year-round employee support for professional needs by employee experience specialists.
Career guidance and growth sessions.
Education & training on how to work effectively within fast-growing, global organisations with certificates.
Internet allowance
Shift Time
8:30 AM to 5:30 PM, Manila Time, Monday to Friday.
What's Next?
Click the Apply button, attach your CV, and complete the questionnaire!
As this is an urgent requirement, if you want to fast-track your application, complete your application online and connect with Dey Reyes on LinkedIn at and Darlene Dela Cruz at .
Refer a friend or your former colleague to join our growing Filta family and get 10,000 pesos per successful hire!
There's really no limit in referring, so refer as much as you can!
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FiltaGlobal

Philippines
Permanent
Full-time