Digital Customer Marketing ManagerDiageo

Job Description :
Our South East Asia (SEA) market has the ambition to be the most respected premium alcohol beverage player in all the markets in which we operate, with undisputed leadership in our premium and core brands as well as an appetite to launch new products at scale.
Philippines is a highly attractive market for Diageo with strong long-term potential. It has an exciting macro environment with strong GDP growth at 7% per annum and a young & growing population. It is the second largest spirits market in South East Asia with robust growth.
Diageo is the clear leader in the premium international spirits category in the Philippines and our ambition is to double our business over the next 5 years.
Position Overview
As an eCommerce Customer Marketing Manager, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo's commercial plan to shift consumer & shopper behaviour to achieve Diageo's financial and market share ambition.
eCommerce is a fast-growing channel which has evolved even faster through the crisis. This role is all about capturing the shopper shift to online shopping and driving incremental growth for Diageo through the execution of unique eCommerce activations. Areas of responsibility will include all online sales opportunities including Marketplace, Specialty Stores, Integrated, OnDemand and Direct to Consumer. Working with the Brand & Commercial teams you will work to improve our digital sales conversion and set us out as a top tier partner with customers in this space.
Top Accountabilities
To win we must have mastery in combining and using Digital Marketing skills, Digital Commercial skills, data and analytics to identify insights and execute unique digital programs/activations. You must be a forward thinker who is able to live in ambiguity and develop game winning strategies. You need to be innovative and curious around the possibilities that Digital uniquely offers. You need to lead others and bring both our internal and external stakeholders along the journey to best in class.
Innovation & Business Development
Must be up to date with the new ecommerce marketing trend and be able to activate and act fast to execute.
Customer Management
End to end ownership of Ecommerce plans including budget management, crafting selling story, presenting to customers, artwork adaption and measurement and evaluation of results for campaigns
Brand & Share Growth
With the customers, seeks to understand shopper habits and motivations in order to create the right programs and experiences for increasing brand sales in the channel.
Business Analysis & Growth Planning
Utilizes information from Diageo and the customer to understand sales & marketing trends, identifying both the gaps and opportunities leading to brand growth strategies in the assigned area.
Resource Management
Drives channel profitability with an understanding of the sales and financial impact of programs.Recommends the programs to develop this channel and evaluates their effectiveness in generating profitable sales.
Policy & Process Compliance
Complies with all Commercial policies, company regulations, standards and guidelines.
Qualifications and Experience Required:
University graduate with at least three years in field marketing management, preferably with a fast-moving consumer goods company.
1-3+ years' experience in handling marketing executions in ecommerce platforms (Lazada, Shopee, etc)
Experience in handling consumer engagement (example: live streaming, eCRM, etc.)
Experience in handling onsite media strategy and optimization as a key business driver.
Excellent interpersonal and leadership skills. Able to manage multiple stakeholders.
Good analytical skill, strategy understanding and fast learner who adapts quickly to changing circumstances.
Proficient communication skills: oral and written business correspondence, presentation planning and delivery
Intermediate MS Office capabilities: Excel, MS Word, Powerpoint
Comfortable with the use of technology and mobile tools
What is the culture like?
We are an organization that creates products that are part of celebrations, and our culture reflects this. Our culture is rooted in a deep sense of our purpose and values, our personal connections to our brands, our relationships and our passion to win in the marketplace. Our values are not just words on a page.They underpin our business and guide how we work: we are passionate about our customers and consumers and want to be the best. We give each other the freedom to succeed and value each and every person's contribution. Pride is a source of energy for our company. We work hard so we can be proud of what we do, and how we do it.
Worker Type : Regular
Primary Location: Taguig City
Additional Locations :
Job Posting Start Date : 2020-09-01-07:00
Diageo

Taguig City, Metro Manila
Permanent
Full-time