digital analytics | Work from HomeWide-out Workforces Inc.

A Marketing Analyst sifts through all available data for actionable insight. The Marketing Analyst's responsibilities include generating insightful analytics to help better understand a brand's users, and reporting back with easy-to-understand data visualizations and clear solutions. He/She will be in charge of measuring existing online campaigns, analyze the data, and provide recommendations and next steps based on his/her findings. He/She will also be responsible for putting together measurement plans in place to determine the performance of certain online activities based on its business goals.
Job Responsibilities:
Provides actionable overall market and customer insights to address key strategic questions.
Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Analyzes customer data using web analytics tools (Google Analytics, Facebook Insights, Google Ads Data, etc.), Dashboarding Tools (Google Tag Manager), and campaign management software tools.
Evaluates customers' online behavior and provides insights and recommendations for further enhancements to the guest experience.
Analyzes A/B and Multivariate tests, communicate results and provide recommendations.
Creates reports, dashboards, and presentations to provide market and consumer insights to departments.
Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
3 to 5 years experience in a data-driven role in the field of online marketing
Proficient in marketing research and trend analysis
Intermediate to advanced knowledge of Google Analytics
Intermediate to advanced knowledge of Social Media insights and measurement platforms
Basic to intermediate knowledge of Google Tag Manager
Basic to intermediate knowledge of Google Data Studio or similar dashboarding tools
Significant experience in A/B and Multivariate Testing
Excellent analytical skills and a high degree of business acumen
Strong organizational, communication, and presentation skills
Excellent attention to detail and accuracy
Ability to work effectively with different teams, departments, and people
Associate / Supervisor Management and Consultancy Software Consultancy and Supply 1 opening Bachelor's degree graduate
Since 2005, WIDEOUT AQA has been the human side of the technology powering MarTech.We've designed bespoke programs for enterprise companies such as GOOGLE, VSP + ZETA Global; supercharging their marketing teams + partners by plugging into our existing infrastructure + leveraging our distributed teams.Our core services include Creative Development, Ad Operations, Ad Production + Video Editing.Schedule a call with one of our Solution Consultants to see how we can help you today
Kalibrr

Makati City, Metro Manila
Permanent
Full-time