copywriter - digital CommunicationsOne.com

COPYWRITER - DIGITAL COMMUNICATIONS
 
Requirements:
Bachelor's degree in Communication, Journalism, Advertising, English or Literature, Marketing, Business, Creative Writing, or a related field
Minimum of 2 years' experience creating content for both print and digital media platforms
Proven track record of success in crafting compelling copy for advertising or marketing campaigns
Strong expertise in writing for social media, including effective use of hashtags and relevant abbreviations
Proficient in standard office software and CMS platforms such as WordPress and Sulu
Solid understanding of SEO principles and social media marketing strategies
Portfolio demonstrating versatility in writing styles, including B2B, B2C, technical, and conversational tones
Creative, adaptable, and able to collaborate effectively within a team environment
Competencies Required:
Proven experience writing persuasive, conversion-focused content for digital ads (e.g., Meta, Google, display), landing pages, and email campaigns
Strong collaboration skills to work effectively with marketing strategists, designers, and product teams in developing content strategies that meet campaign goals
Ability to translate marketing insights, product benefits, and customer pain points into engaging narratives that resonate with target audiences
Excellent editing and proofreading skills to ensure content accuracy, clarity, brand voice consistency, and grammatical correctness
Adaptability to refine copy based on stakeholder feedback, performance data, and test results
Meticulous attention to detail for final quality assurance of published content
Solid understanding of SEO best practices to optimize landing pages for search engines while maintaining readability and conversion potential
Up-to-date knowledge of trends in ad copywriting, landing page psychology, and consumer behavior
Effective communication skills for participating in team meetings, creative reviews, and client presentations
Ability to provide actionable insights and recommendations to improve campaign coherence and impact