Content Marketing leadSprout Solutions

QUALIFICATIONS | COMPETENCIES:
Proven experience in content creation (writing, copywriting)
Must have crisp English writing skills
Social media savvy - must be familiar with major social media networks, including SlideShare
Basic SEO knowledge is a PLUS
Blogging (active or past), is a PLUS
A dual-minded approach: You're highly creative and an excellent writer, but can also be process-driven, think scale, and rely on data to make decisions.
TASKS:
Familiarize and work towards being the content "expert" for Sprout Solutions;
Brainstorm new and creative growth strategies. Coordinate and work collaboratively with the different company departments, agencies, freelancers and other vendor partners;
Create content marketing campaign copies to drive leads and subscribers. Use SEO best practices to generate traffic to Sprout's website.
Develop and manage the organization's website and revamp the website's content. Track and analyze website traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the website bounce rate and fix any errors or bugs within the site;
> Frequency: 1 marketing blog per week, 1 HR blog per week, Product/landing page content, at least 60% and below bounce rate, at least 50 seconds average session duration, Implementation of SEO (QA on SEO keywords every month, Develop a manual for SEO pillar, and Manage all Shopify pages)
Content marketing: Create and strategize content to improve online presence by attracting high numbers of online followers/likers and engagements through Twitter
Regularly produce various content types, but not limited to social media posts and blogs (can be email, white papers, etc)
>Frequency: Twitter - at least 2 post per day
Public Relations and Partnerships: Strategically identify and recruit new social influencers and brand ambassadors to promote Sprout products on their website and social channels. Furthermore, ensuring brand reputation and online presence by managing the day-to-day logistics of including but not limited to brand's blogs, social media accounts, product reviews and promotions.
Ensure a strong relationship and camaraderie with partners to maximize the company's media mileage and produce content through PR and Partnerships
>Frequency: Instagram and Youtube - 10 influencers per month, Media website - 8 media partners per month (Refer to the list of company partners and Geiser Maclang contract)
Edit, proofread and approve any related content produced by other members of the team
>Frequency: Daily - Content Approvals, Daily - JO assignment
Analyze content marketing metrics and makes changes as needed
>Frequency: 1x a week - Monitoring Sheet and social creative visuals audit, 1x a week - Social media comms audit, 2x a month - Social media consumer journey content audit, 1x a week - Metrics audit
May be assigned to handle new projects from time to time or if the need arises;
>Digital Media
Other related digital marketing support, communication, and tasks that may be required from time to time
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Jazz

Taguig City, Metro Manila
Permanent
Full-time