content and brand Marketing AssociateTickled Media

This is a unique opportunity for a driven operations professional to join the leading growth-stage startup in the most meaningful segment of the economy (parents) in two of the fastest growing regions in the world (South East Asia and Africa). You'll be part of a core team that will assist the Philippine market entry of a leading direct-to-consumer (D2C) FMCG brand of theAsianparent, a growth-stage startup funded by top global VCs and institutional investors such as Fosun International, JD.com, Mirae Asset-Naver New Growth Fund, and Vertex Ventures.
About theAsianparent
theAsianparent is a tech company that reaches out to 30 million mothers every month through our parenting website and app. Our vision is to improve the overall health of pregnant women and families in South East Asia by helping them navigate their most important moments with data-driven solutions in the form of content, community and physical products. Headquartered in Singapore, theAsianparent has offices in Vietnam, Indonesia, Malaysia, Philippines, Thailand, India, Sri Lanka, Hong Kong and Nigeria. Our investors include Fosun, JD.com, Vertex Ventures and others.
About Mama's Choice
Mama's Choice is SEAs first direct to consumer (D2C) brand in the mother and baby personal care space. We are creating innovative products specifically designed for the needs of young families in SEA, leveraging on deep experience and massive datasets from our partnership with theAsianParents. We launched 2019 in Indonesia and are now present in 4 countries with over 50 individual products. We are more than tripling our business every year and are now looking for a strong candidate to help us set up and grow our business in the Philippines.
As a subsidiary of theAsianparent, Mama's Choice is headquartered in Singapore with offices in Indonesia, Thailand, and Malaysia.
Why Join Us?
Strong core business growing exponentially and a leader in South East Asia
Opportunity to create something completely new with a great purpose
Dynamic, excited and motivated team (ex-BCG, Lazada, Google, AT Kearney, Grab, Uber, Eatigo)
Opportunity to chart your own course building a 100 million dollar business from almost scratch
This role will be based in our Philippine Office and the primary role will be to:
Lead end to end management of marketing campaigns for e-commerce through content production including writing compelling content across our platforms and preparing written content for blog posts, ad descriptions, landing pages, product descriptions, emails, captions, scripts, among others.
SEO Strategy and Web: Oversee SEO strategy and execution covering organic SEO, social media, CRM, and special projects. Analyze performance through GA, Search Console, and social media.
Strategic Partnerships: Lead in developing blogger outreach plans and link building strategy. Foster web and social media/community content partnerships. Conducting performance report and analytics
Marketing Development: Assist in the development of innovative activations and promotions across projects and campaigns. Lead the management and analysis of brand, market, consumer, and channel competitor information to assist the country head and various teams
Business Development Support: Work closely with various teams including E-commerce, Growth, Operations, and Social Media teams in bringing products to market including assisting in tasks related to launch planning, SKU building, market research, partnerships, and others.
Requirements:
At least 1 year of experience in content and brand marketing or equivalent
Graduate of any Bachelor's degree
Preference to work in a startup environment. Experiences in a startup, FMCG, or e-commerce will be a plus but not required
Data driven, analytical, curious, eager to learn; possessing critical thinking abilities
Experience with Wordpress, Google analytics, and the top social channels and willing to learn other tools used for tracking, optimization, and reporting
Independent attitude and seeking to solve problems. Curious and willing to test and try new things
Must be fluent in Filipino and English
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Tickled Media

Pasig City, Metro Manila
Permanent
Full-time