consumer market insights - sr. Manager (beauty & well-being ph)Unilever

The Role:
The CMI Manager for Beauty & Well-being acts as the voice of the consumer in the Omnicommerce space and is responsible for market research, monitoring brand and company performance vs competitors, and ensuring brand relevance for consumers through data-driven quantitative and qualitative concept testing.
Responsibilities
Full cycle of Content & Mix Creation- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content).
Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:
Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process.
Embed Digital measurement tools like Metrics that Matter into the way markets report Digital performance of brands.
Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI.
Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action - for ad hoc projects or regular business processes.
Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools.
Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support.
Support initiatives outside of project work to unlock growth opportunities to create excellent content.
Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis (i.e., Category and Hotspot Analysis etc.)
Lead, influence, motivate, and develop direct team members
Qualifications
6-10 years of experience in foundational CMI (Market Research, insights and analytics) preferably from market research firms or consumer goods/FMCG companies
Experience handling Nielsen data is an advantage
Leadership capabilities (experience handling direct reports / teams)
Strong high-level stakeholder management and communication skills
Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.
Have good data-driven analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.
Ability to manage multiple projects in a fast-paced environment and prioritize workload as requests will likely be more than resources allow.
Strong digital acumen, and analytic numeracy.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever

Taguig City, Metro Manila
Permanent
Full-time