consumer engagement Strategy manager - area 1Japan Tobacco International

We're JTI, Japan Tobacco International, and we believe in freedom.
We think that the possibilities are limitless when you're free to choose. We've spent the last 20 years innovating and creating new and better products for our consumers to choose from. It's how we've grown to be present in 130 countries, and how we've grown from 40 to 4,000+ employees in the Philippines since 2009.
But our business isn't just business, our business is our people. Their talent. Their potential. We believe that when they're free to be themselves, to grow, travel and develop, amazing things can happen for our business. That's why our employees, from around the world, choose to be a part of JTI. It's why 9 out of 10 would recommend us to a friend, and why we've been recognized as INVESTORS IN PEOPLE in the Philippines.
It's the perfect moment for you to #JoinTheIdea. We're opening our Global Business Service center in the heart of BGC Manila and looking for more than 300 bright minds to join a global multinational with an exciting start-up vibe.
WHAT THIS POSITION IS ABOUT - PURPOSE
The Consumer Engagement Manager (Key Brand Spaces) is the overall lead in acquiring key brand spaces and managing the partnership of strategic and chain accounts in Horeca and DSA channels. This position acts as a single point of contact for these accounts.
You are responsible for acquiring consumers in the channel through prioritization of investments in building these assets, development of consumer-centric programs, and monitoring these key brand spaces consistently to ensure that we are able to utilize this platform for brand campaigns and for regional bottoms-up programs.
The role should also be able to help drive equity building efforts through our premium branding and eye-catching consumer engagement activities. The role oversees the account management from scoping, negotiation, site visits, fabrication and deployment of these brand spaces to serve as a convergence channel for brand awareness, trial, consumer acquisition and conversion activities. All efforts will require constant coordination and communication with various functions to ensure that we adhere to the legal and brand guidelines of JTI.
WHAT WILL YOU DO - RESPONSIBILITIES
STRATEGY AND ACTIVATION
Strategize together with Agile team in terms of maximizing consumer conversion through deployment of activations and promotions on strategic dates of the week
Scope and ideate on how best to communicate and convert smoker in coordination with brand and legal
Work hand in hand for the CRM of the smokers in the DSA together with digital team
Bring in new innovations to the brand spaces i.e Vending machines, digital payments, wifi, etc. that is value adding to the consumer experience of the smoker
ACCOUNT MANAGEMENT
Lead partnership and negotiation with Big and Chain Accounts and be the Single Point of Contact for all concerns with the account in terms of the merchandising agreement partnership of JTI in the properties' Designated Smoking Area and Point of Sale.
Liase with National Key accounts in the bidding, selection and onboarding of the Point of Sale partner on a per location and set
Manage and oversee day to day operations of all Point of sale partner together with NKA team, receive concerns of all mall managers and ensure concerns are addressed timely. Plot expansion, renewal and prioritization of brand spaces with the different mall locations
Route contracts per mall and per location and ensure PR, PO are utilized on time to ensure commitments are executed. Work with design team, PPO and TPAs on oculars, bidding, fabrication and deployment.
CONSUMER TREND SPOTTING AND BUILDING BRAND SPACES
Understanding consumer behavior and ongoing trends and locations where adult smokers converge.
Majority of this is building relevant branded spaces in big and chain accounts for non traditional channels such as Horeca, Designated Smoking Areas, Public Markets, Offices and terminals and malls.
Part of this role is bringing new innovations and technology that will spark consumer interest in the channel.
PERFORMANCE MANAGEMENT
Oversee budget management and ensure PR, PO, and invoices are executed on time and review partnership performance and return on objective yearly
Monitor weekly volume, foot traffic, smoker contacts and offtake per location and propose necessary programs to ensure smoker conversion.
Prepare Quarterly Business review on overall performance of the account and smoker contribution and spearhead moving forward plans for the brand paces
RESOURCE MANAGEMENT
Responsible for internal resource management and proper use of program tools and materials up until closure and depletion. Establish strict management for program enablers and other support selling stock controls such as:
monetary budget for contracting, partnership fee and fabrication
free goods
merchandising materials
premium items
New innovations
WHO ARE WE LOOKING FOR - REQUIREMENTS:
Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related courses
At least 5 years experience in Sales,Trade/Channel Marketing, Consumer Engagment or Marketing that includes managing key partners and external stakeholders.
Good communication skills - Oral and Written (English, Filipino).
Proficient in Windows application.
FUNCTIONAL SKILLS
Consumer Trendspotting, Insighting and Analysis
Channel Development Strategy & Plan Formulation
Account and Partnership Management
Management of Internal and external stakeholders
Channel Innovations
Budget Management
Presentation Skills
WHAT'S IN IT FOR YOU?
Work in JTI Philippines Headquarters in Taguig
Be covered with medical insurance upon hiring, with dependent coverage and medicine allowance
Receive bonuses and cash allowances such as meal and transport allowance
Have access to over 200 company training
Well-being programs for employees
Opportunities for your career growth
Recreational facilities in the office - Videoke, billiard and table tennis
Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
Experience the culture of an Investors in People certified company
Find out why 9 out of 10 employees recommend us to a friend.
Understand why 9 out of 10 employees say they feel free to be themselves.
WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS:
Thank you very much for your interest in the role. You are welcome to apply.
We will make sure every candidate will receive a reply within 2 weeks after the application deadline.
Japan Tobacco International

Taguig City, Metro Manila
Permanent
Full-time