category Insights manager - meals (ph & id)Mondelēz International

Job Description
Are You Ready to Make It Happen at Mondelez International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will support growth by partnering with the assigned brand/ category/ area of business and turning consumer and shopper insights into strategies and actions.
How you will contribute
You will:
Effectively deploy brand / category / area insights in the context of global frameworks. Ensure relevancy and integration.
Leverage globally implemented U&A and market structure tools to look through for regional and local consumer, shopper, market and snacking insights. Ensure that global and regional best practices are shared.
Be a partner to Brand Marketing in the shaping of the Annual Contract across the different areas.
Generate behaviour changing insight and identify effective levers of growth on the category / brand/ area portfolio, including innovation and equity.
Liaise with Shopper Insights and other parts of the Insights team to learn and leverage broad shopping and consumer knowledge.
Leverage Brand Guidance System (Brand Tracking).
What you will bring
A desire to drive your future and accelerate your career with experience and knowledge in:
Managerial experience in insights for consumer products, gained in industry and/ or consulting
Cross country experience, demonstrated ability to work across cultures and in remote teams
Strong leadership skills with the ability to partner and communicate with stakeholders at all levels in the organization
Proven track record of leading cross-functional teams, including influencing without direct authority
Some of the key accountabilities for this role will include (but are not limited to)
1. Business Impact
Demonstrate candor and courage in influencing key stakeholders in driving insights into action and enabling market dynamics and consumer-centric decisions that deliver superior business results
Proactively participate in key decision making forums to achieve greatest level of influence across the organization including consensus team meetings. • Drive brand equity through strong collaboration with Marketing team to ensure strong consumers value equation • Collaborate with regional Insights team to leverage broad consumer knowledge, brand dynamics across markets and analytical tools to effectively drive regional and local business agenda
2. Generating behavior changing Insights
Proactively identify strategic issues and knowledge gaps within the category pan country / region and generate hypotheses for validation
Ensure that optimal and creative research solutions (including qualitative, quantitative, syndicated and advanced analytics tool), are developed and utilised and that Best Practices methodologies are applied
Guide business decisions by generating powerful insights for category and brand utilising qualitative and quantitative research tools & techniques.
3. Retail market measurements
4. Brand tracking
5. Purchase dynamics through panel analysis
6. Communication development and evaluation
7. Product tests
8. Building Innovation ideas and identifying effective launch bundles
Identifying key business drivers, effectiveness of marketing investments and pricing analysis through advanced analytics
9. Category growth forecasting
Accountable for delivering a solid Category Insights plan in collaboration with the regional Insights team within the budget, time and resource constraints, aligned with business priorities
Recommend best practices to regional team to facilitate the integration of country and regional Insights plans
10. Resource management & Supplier selection
Identify strong suppliers and develop agency partner relationships: Proactively build and maintain effective agency relationships. Demonstrate negotiation skills and ensure quality deliverables and high ROI from research partners.
Maximize value and efficiency of research expenditures and ensure compliance with Mondelēz procurement and accounting policies and procedures • Ongoing manage the regional supplier relationship for retail data purchases, ensuring service and added value is delivered consistently
Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables
Responsible for ensuring appropriate knowledge management, leveraging MDLZ tools
Relocation Support Available?
No Relocation support available, however for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
Headquartered in Singapore, Mondelēz International's Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Demand Spaces
Insights
Mondelēz International

Paranaque City, Metro Manila
Permanent
Full-time