casino Marketing Assistant managerPlay Park Entertainment Inc.

CASINO MARKETING ASSISTANT MANAGER
 
PlayPark Casino - Marketing (Membership, VIP Services, Promotions & Events)
 
Location: Cebu
Employment: Full-time
Reports to: Marketing Manager
 
Role Summary:
 
Own planning, execution, and optimization of property-wide marketing across Membership, VIP Services, Promotions & Events. Lead people, budgets, calendars, and vendors to deliver guest‐centric campaigns that drive sign-ups, play, and VIP engagement-while upholding brand, compliance, and controls.
 
Key Responsibilities
Strategy & Calendar: Build monthly/weekly promo & content calendar; set briefs, timelines, and KPIs aligned to targets and seasonality.
Team Leadership: Lead Supervisors and frontline teams; approve rosters and service standards; coach, evaluate, and train.
Campaign & Creative Control: Approve KVs/adaptations/copy; ensure PAGCOR/Responsible Gaming disclaimers and mechanics; manage production and on‐time installs.
Membership & Loyalty: Drive sign-ups/activations/upsell; oversee loyalty points issuance/redemption/adjustments, reconciliation, and exception handling with CRM/IT & Finance.
Promotions, Events & VIP: Ensure flawless setup, draws/randomizers, winner verification, awarding, documentation; coordinate high‐touch VIP arrivals and amenities.
Digital & Screens: Maintain LED/ETG/slot topper schedules, correct aspect ratios/loops; align social/eDM pushes with on‐floor offers.
Budget, Vendors & Controls: budget vs. actuals; manage printers/fabricators/photo/video; enforce cash/comp and coupon controls; file incident reports.
Reporting & Optimization: Deliver weekly/post‐campaign reports (sign‐ups, redemptions, footfall, VIP touches, ROI) and recommend improvements.
Qualifications
Minimum 5 years of Casino Marketing experience.
Must have at least 2 years of team leadership experience.
Strong background in casino player acquisition, promotions, loyalty/member programs, and event marketing.
Senior High School graduate; college level/graduate in Hospitality, Tourism, Business, Marketing, or related field preferred.
Well-groomed, polished, and professional appearance with strong personal charisma and a warm, confident on-floor presence.
Strong customer-service and floor leadership; skilled in de-escalation and VIP handling.
Working knowledge of promo mechanics, event logistics, basic KYC/data-privacy, cash/comp controls, and loyalty systems.
Tools: CRM/POS basics, MS Excel/Google Sheets, incident reporting; radio comms and e-draw utilities.
Performance Metrics (KPIs)
Delivery: on‐time milestones ≥ 95%; error‐free installs ≥ 98%.
Membership: daily sign‐ups & activations vs. target; data accuracy %.
Promotions: redemption/uptake vs. target; zero critical control breaches.
VIP: visit completion, promised‐benefit fulfillment, documented touches.
Financial: budget variance ≤ 5%; CPA/engagement trending down.
People: schedule coverage %, training completion, retention & performance.
Schedule & Conditions
5-6 days/week; evenings/weekends/holidays for installs and events.
Frequent on‐floor checks; occasional off‐site vendor press approvals; some lifting of signage/event materials.