asst. Brand Manager (foods e-commerce)Unilever

MAIN JOB PURPOSE:
The individual we are looking for needs to be proactive, driven with strong bias for action, and has a keen mindset for growth. The individual needs to have a strong entrepreneurial spirit as the job entails launching new business models and brands and entering new categories. The job will entail close working relationship with the Foods and Refreshments Vice President, to create impactful business models and plans for digital commerce of Foods & Refreshments.
JOB SUMMARY
Create, pilot, and pivot new business models for new foods brands and d-Commerce initiatives
Manage the P&L for the brands in d-commerce
Responsible for leading the taskforce team in OTIF world-class launches of projects and activations
Responsible for understanding and analyzing data, and making growth plans & strategies for the brands
Work with agencies in making new campaigns for local activations, and deployment mixes
Work closely with Sales & Supply Chain team in ensuring excellent in-market execution and speed to market
In charge of E-commerce Performance optimization onsite (use of retailer functionalities, schemes, performance of onsite placements) and offsite (i.e. Search, audience strategy, buy and ad type) working together with media and E-commerce sales team to ensure E-commerce KPIS such as GMV and ROAS are met.
Owner of E-commerce Campaign Evaluation End to End through analysis of E-commerce KPIs (GMV, PVs, CRs, ASP and ROAS)
Partner with E-commerce CD team to design performance-based executions
Partner with Media team to define A/B testing opportunities (audience segments, channel, and content) for input into media and content brief
KEY REQUIREMENTS
Minimum 5 years of experience in Marketing and/or operations in an eCommerce company or a modern trade retailer
Experience in digital marketing and eCommerce management
Experience in managing brand P&L
Experience in strategy development, analysis, brand equity management
Experience in brand activation, communication development, execution
Experience in leading cross functional task force
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever

Taguig City, Metro Manila
Permanent
Full-time