assistant Brand Manager with brand management experience from fmcgKojiesan

POSITION OVERVIEW:
The Assistant Brand Manager is responsible in developing and executing strategies that will help grow its assigned brand. He/She conceptualizes and develops new products and formulates new product plan for pipelining and launch. Initiates price changes of products and recommends viable pricing packages and co-promotions
QUALIFICATIONS:
1. Bachelor/ Master degree in Business Management or Marketing
2. At least 3 years of brand management experience gained from personal care products or FMCG companies.
3. Strategic thinker, can manage long-term and cross product issues
4. Good communication skills (both oral and written)
Ability to prioritize work, meet deadlines and manage multiple tasks simultaneously
TECHNICAL COMPETENCY:
Brand/Product Management and Development
Basic Financial Management Fundamentals
Presentation Skills
Market Research
Advertising, Promotions and Event Management
DUTIES AND RESPONSIBILITIES:
Marketing Planning:
Development of annual marketing plan of the assigned brands in relation to its 4Ps based on key consumer insights to enhance current brand portfolio and improve communication with consumers
Marketing Program Development and Implementation:
Implementing the marketing plans by working with cross-functional division and external suppliers to deliver it in a timely manner, on budget and on strategy
Product Development :
Collaborate in new product ideation and works on all aspects of the commercialization process, including pipelining stage
Product Portfolio Management :
Champion and implement improvements for product life-cycle management on brand sub-category
Marketing Intelligence :
Involved in research initiatives to understand the consumer/market segment needs and assessment of products/activities by end consumers (product testing, market share, and communications testing and price acceptance.
Evaluation and Monitoring:
Monitoring and analyzing business performance vis-à-vis business goals (awareness,share, consumer diagnostics, profitability, etc.) and the competition
Financial Management:
Manage marketing budget and evaluation ROI for program opportunities of assigned brands performance
.
-Requirements- Minimum education level: Bachelor ́s Degree
Years of experience: 3
Availability for travel: No
Availability for change of residence: No
" />
Description
POSITION OVERVIEW:
The Assistant Brand Manager is responsible in developing and executing strategies that will help grow its assigned brand. He/She conceptualizes and develops new products and formulates new product plan for pipelining and launch. Initiates price changes of products and recommends viable pricing packages and co-promotions
QUALIFICATIONS:
1. Bachelor/ Master degree in Business Management or Marketing
2. At least 3 years of brand management experience gained from personal care products or FMCG companies.
3. Strategic thinker, can manage long-term and cross product issues
4. Good communication skills (both oral and written)
Ability to prioritize work, meet deadlines and manage multiple tasks simultaneously
TECHNICAL COMPETENCY:
Brand/Product Management and Development
Basic Financial Management Fundamentals
Presentation Skills
Market Research
Advertising, Promotions and Event Management
DUTIES AND RESPONSIBILITIES:
Marketing Planning:
Development of annual marketing plan of the assigned brands in relation to its 4Ps based on key consumer insights to enhance current brand portfolio and improve communication with consumers
Marketing Program Development and Implementation:
Implementing the marketing plans by working with cross-functional division and external suppliers to deliver it in a timely manner, on budget and on strategy
Product Development :
Collaborate in new product ideation and works on all aspects of the commercialization process, including pipelining stage
Product Portfolio Management :
Champion and implement improvements for product life-cycle management on brand sub-category
Marketing Intelligence :
Involved in research initiatives to understand the consumer/market segment needs and assessment of products/activities by end consumers (product testing, market share, and communications testing and price acceptance.
Evaluation and Monitoring:
Monitoring and analyzing business performance vis-à-vis business goals (awareness,share, consumer diagnostics, profitability, etc.) and the competition
Financial Management:
Manage marketing budget and evaluation ROI for program opportunities of assigned brands performance
Requirements * Minimum education level: Bachelor ́s Degree
Years of experience: 3
Availability for travel: No
Availability for change of residence: No
BestJobs

Makati City, Metro Manila
Permanent
Full-time