429106 | Digital Marketing ManagerMonroe Consulting Group P

Executive recruitment firm Monroe Consulting Group Philippines is recruiting on behalf of the earliest and largest crypto platforms in Southeast Asia offering exchange and wallet services to users. Their product lineup also includes an electronic payment service and e-wallet where users can send money to anyone, pay for bills, shop online at over 100,000 merchants, receive money transfers from 200+ countries even without a bank account, and view and purchase cryptocurrencies.Job Summary:Our respected client is seeking an experienced Digital Marketing Manager. The job is in Taguig, Metro Manila, Philippines, and offers a Hybrid Working Arrangement.Key Job Responsibilities:
In partnership with the Head of Marketing, the Digital Marketing Manager will put together the brand's overall digital marketing strategy covering the following areas:
Design a framework for an integrated digital marketing strategy (to include Search Engine Optimization, Digital Ad Spend and Optimization, EDM/SMS, Mobile Marketing/ App Store Optimization, and Push & In-App Notifications among other digital marketing and advertising channels)
Drive usage and sign-ups in line with business goals
Implement conversion tracking methods
Anchor campaign strategies on relevant and up-to-date customer insights.
Effective use of marketing analytics to assess the impact of campaigns, plan upcoming initiatives, and make strategic decisions.
Design, implement, monitor, and evaluate campaigns to drive customer activation, retention and increase overall customer lifetime value
Key Job Qualifications:
5+ years of relevant experience
Expertise in developing and implementing digital marketing campaigns and activations of new-to-market brands preferably in the FinTech industry
Proven experience in end-to-end management of conversion-driven campaigns
Strong communication skills
Creative and out-of-the-box thinker
Knowledge of how to use Meta Business Suite/Ads Manager or similar third-party platforms, AppsFlyer (or other attribution or performance marketing platforms), and rewards and loyalty platforms preferred
Agile. Must always be on top of what is new and trending in digital marketing and have the capability to quickly act on how to leverage these trends
Data Driven. Must have the ability to track all digital marketing campaigns based on KPIs and business objectives and own the data related to digital marketing initiatives
Summary of role requirements:
Looking for candidates available to work on weekdays
More than 4 years of relevant work experience required for this role
Working rights required for this role