web optimization Manager8x8

As an industry leader and Software-as-a-Service provider our mission at 8x8, Inc. (NYSE:EGHT) is to transform the future of business communications. The 8x8 Open Communications Platform (TM) uniquely brings together Voice, Video, Collaboration, Contact Center, and enterprise-class API solutions, helping businesses across the globe transform their customer and employee experience, and empowering workforces worldwide to work smarter.
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As web optimization manager, you are responsible for managing end to end a/b testing operations in support of web, sem and seo strategic initiatives. You will partner cross functionally to identify testing opportunities, create test plans, execute tests and report out on testing outcomes. Ideal candidates have a passion for user research and data driven decision making, are proficient in the use of Optimizely or similar A/B testing platforms and have a solid grasp of web development fundamentals including html, CSS and Java..
Responsibilities
You will manage the experimentation and personalization program, report test results, and conduct research
Build a testing roadmap based on business KPIs, prioritize your own tests ideas and stakeholder test requests
Share final test results and maintain a catalog of concluded test wins, learnings, insights, and recommendations
Meet with stakeholders to review test requests and use analytics or heatmaps to articulate the validity of the test
Implement A/B, multivariate, and multi-page testing, and follow the scientific method and iterative process
Create data-driven tests and hypotheses from the UX analyst research of qualitative and quantitative data
Synthesize heatmaps, user recordings, surveys, and analytics data, into a cohesive narrative with actionable insights
Manage Optimizely test setup, develop low-medium complexity tests with visual editor, and update site promotions
Partner with developers for medium-high complexity tests and provide mockups or descriptions of variations
QA experiment variations, goals, and any additional analytics or tracking events
Educate iterative testing methodologies and present quarterly reviews of concluded tests and plans for next quarter
Qualifications
2+ years experience in formulating optimization strategy, execution of A/B, multivariate, multi-page/funnel testing
Bachelor's degree; or equivalent related professional experience
You are a testing expert and can easily define the target audience, primary and secondary goals
Experience working with digital marketing teams such as SEM, SEO, display, social
Strong presentation, written, and communication skills; experience building positive relationships with stakeholders
Excellent organization skills and the ability to manage multiple projects in a dynamic organization
Solid systems thinking, understanding of HCI methodologies and web usability principles
Proficient with the following (or equivalent): Optimizely, Google Analytics, user heatmaps, HTML/CSS
Experience with CMS, Figma, Adobe Photoshop or Illustrator, Google Tag Manager, JavaScript is a huge plus
Experience working with a distributed team, including offshore
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8x8

Manila City, Metro Manila
Permanent
Full-time