wavemaker | precision activation ManagerGroupM

Job Description
Description
Position at Wavemaker
The business for a media agency such as Wavemaker has evolved through the years, specifically in its digital practice.From what used to be media-centric,its offer has expanded to non-media services, which include but are not limited to strategy and creative conceptualization for digital, digital assets production, consumer engagement, and analytics and insights, among others.
Managing varying levels of scope of work for clients maintaining relationships with both internal and external stakeholders ensuring that revenue targets are achieved and overseeing the junior members of the account team/s are key to the role of thePrecision Activation Manager.
As Precision Activation Manager, you will have the responsibility to manage the business needs of the group of accounts that will be assigned to you. You will also have the responsibility to drive business development for both existing and potential clients of the agency.
Reporting of the Role
The Precision Activation Manager reports to theDigital Director.
3 Best Things About the Job
Diversity of Clients- you get to work with a wide portfolio of clients (from, Telco to FMCG to services, and so on).
Young and Dynamic Team- as the demand for integrated planning continues to evolve, so does the team members within WM.
Support- Wavemaker is backed by strong teams: client service, performance, content, and strategy & insights teams.
Measures of Success
In three months:
In 3 months, you will have understood, fully, the landscape of Programmatic Buying, and the components of Marketing Maturity and the technical concepts it translates to and requires. You will, also, have demonstrated intermediate mastery of the basic platforms the team manages on a regular basis, through actual task deployment and certificates of comprehension (if applicable). Basic platforms would include Google Analytics, Google Tag Manager, Datorama, and Display & Video 360.
In six months:
In 6 months, you will have built yourself a professional reputation among your peers and superiors as a subject matter expert on the field of Web Analytics and asset-based Audience Management. You will have led in the continued education of planning teams in the said field. You will, also, have significantly contributed in the business development efforts with regards to Marketing Stack planning and/or deployment.
In twelve months:
In 12 months, you will have become an agency-side marketer with the full capacity to develop and execute plans necessary for a client to move along the stages of Marketing Maturity, independently.
Responsibilities of the Role
1. Be the go-to authority with regards to planning and operations for all things related to site management, audience management and programmatic buys
2. Be a credible Marketing Tech Stack consultant
3. Fully understand the requirements and technical aspects that go into the implementation of non-standard digital media campaigns, such as:
- Dynamic Creative Optimization
- 1stParty Data management and activation
- mInsights utilization
- Web Analytics and Tag Management deployment
4. Operate and align output with flexibility, to support the team's key functions and vision, and the agency's current condition of needs.
5. Operate as the liaison between planning teams and the local PBU/Xaxis
6. Operate as the planning partner of teams in designing programmatic/non-standard digital media campaigns, producing guidelines, media plan assistance, audience strategies, and performance tracking support
7. Lend technical support in the setup of such campaigns, such as tag management, web analytics deployment, audience creation, and coordination with technical partners
8. Lead in the continued education of both traditional and Precision planning teams, in the realm of performance digital media campaigns
9. Work qurg GroupM local Programmatic vendors/partnersfor Programmatic Supply Discussions and Trading Agreements
What you will need
Bachelor's degree in either Marketing or Business related course
At least 3 years work experience, preferably from Media/Advertising, Fintech, Ad/Martech industry
Strong English verbal and written communication skills
Media Buying and Planning knowledge is a must
Google Analytics, Marketing automation, DMP Management is a plus
MS Office Skills (Excel and PowerPoint)
Strong analytical and numerical skills
Team leadership skills
About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you. Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses.
Our attitude of Positive Provocation is enabled by:
Deep knowledge we have of our clients business
Confidence to challenge what's gone before
The support to go further than we thought possible
We are a part of GroupM, WPP's global media investment management company. Discover more on,and
About the Philippines
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating an unprecedented period of macro-economic buoyancy and political stability, spurring both domestic and international business growth. It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines internet population is forecasted to be 73%. Coupled with the Philippines vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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