wavemaker i precision activation ExecutiveGroupM

Job Description
Description
Position at Wavemaker
He/She works together with the Digital Planner to implement digital campaigns on self-serve ad platforms and coordinates with online publishers while monitoring and optimizing these campaigns to deliver the campaign KPIs and objectively stated in the media plan.
The Precision Activation Executive reports to theHead of Precision Activation.
3 Best Things About the Job:
Puts you at the forefront of digital advertising and digital measurement.
Opportunity to hone digital skills and knowledge across the spectrum of digital channels/platforms, through interacting and learning from our own digital specialists and our partners, like Google and Facebook through regular training sessions.
Opportunity to learn the ins and outs of how a digital campaign is successfully planned, implemented, and measured.
MEASURES OF SUCCESS
100% of implemented campaigns are without errors. Delivers campaign KPIs in full as per the media plan without overspends.
In three months:
Has a strong grasp of the digital implementation process for their client/s
Completed Google Ads certifications and Facebook Blueprint Beginner level courses.
Implements digital campaigns on Google Ads and Facebook Ads
Generates campaign performance reports from self-serve ad platforms and third-party digital publishers and updates the campaign trackers in a timely manner with no errors
In six months:
Runs effective and cost-efficient campaigns on biddable search, display, youtube, social, and eCommerce.
Has a strong understanding of the different bid strategies and audience targeting options of Google and Facebook ads
Able to recommend and implement their own campaign optimization strategies to deliver KPIs
Is comfortable using the Google keyword planner in generating relevant keywords for search
In twelve months:
Established performance benchmarks for their set of clients
Able to develop a full search plan and Youtube plan using Google planning tools for their client
Able to set up conversion tracking tags for their client's websites.
Responsibilities of the Role
Digital Ad Operations
Campaign implementation, monitoring, optimization, and reporting
Ensures that all campaign details are complete and assets are up to specifications for campaign setup
Works with the planning team in ensuring best practices are applied on digital campaigns.
Ensures that digital campaign performance and spend is regularly on track in delivering the set KPIs through daily monitoring and coordination with internal teams.
Compiles performance data from publishers efficiently and accurately to share with the digital planner, along with recommendations for optimizations.
More about Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:
deep knowledge we have of our client's business
confidence to challenge what's gone before
the support to go further than we thought possible
We are a part of GroupM, WPP's global media investment management company. Discover more on,,and
About the Philippines
In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating an unprecedented period of macro-economic buoyancy and political stability, spurring both domestic and international business growth. It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines internet population is forecasted to be 73%. Coupled with the Philippines vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.