Social Media producer | star cinemaABS-CBN

Job Summary
The Social Media Producer is responsible for conceptualizing, producing, and implementing all social media content, strategy, executions, productization and innovations for identified ABS-CBN Films accounts, and other official channels. The Social Media Producer will also work hand-in-hand with the internal teams from Ad Prom, Digital Marketing and Youtube in the integration of all campaigns and activations to the overall social media content plan and strategy for implementation. The person will also be responsible for optimization and monetization, and content publishing on respective social media platforms.
Responsibilities
Day-to-day management and development of editorial content on social media platforms, including tweets, posts, and discussions in coordination with over-all LOB strategies created by the Social Media Lead.
Write, research and produce daily social media content for assigned platforms
Keep tab on movie news and pop culture updates for social media posting
Cover all assigned movie-related events (press conference, story conference, premiere night, pictorial, on-location shoots, etc.) and conduct interviews of artists and key film crew members as online content, if needed
Monitor the performance of assigned published content and makes sure all are aligned with the group's strategies and goals
Identify and plot top-performing videos for re-blast strategy
Work hand-in-hand with the Content Teams, Ad Prom Teams, and Synergy Teams in the integration of all campaigns, video productions, on-ground and social activations to the overall social media content plan and strategy for implementation.
Proactively interact and interject with online communities across all Star Cinema platforms while following the socials playbook
Generate community dialogue and buzz as well as answer questions and engage in conversation with the users to keep interactions flowing
Respond to feedback and comments as well as route conversations to appropriate internal teams for response, as necessary
Report and track ongoing moderation issues and provide findings and recommendations to the Social Media Lead on a regular basis.
Monitor and analyze assigned social media accounts to optimize our content and social media properties and help achieve the objectives of these channels: Revenue, Engagement, and Community/Follower Growth.
Brainstorm with the digital team for the monthly content calendar as well as come up with promotional content for key projects on socials
When applicable, create branded captions, actively posts and monitors branded content on social media platforms and ensures that it gets the best possible reach and engagement from the community
Graduate of Communication Arts, Multimedia Arts, Advertising Arts or other related courses
Excellent oral and written communication skills
Minimum 2 years' experience in digital content creation and management of social media platforms
Experience in handling livestream events and online media coverages
Highly creative, dedicated, and passionate
Work from Home
Life Insurance
Medical / Health Insurance
Paid Bereavement/Family Leave
Paid Holidays
Paid Vacation Leave
Maternity & Paternity Leave
Associate / Supervisor Media and Creatives Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc. 1 opening Bachelor's degree graduate
ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
Kalibrr

Quezon City, Metro Manila
Permanent
Full-time