Social media managerRSD Human Resources Management Consultancy

JOB DESCRIPTION
Own all branded social media channels, including building new channels
Design and implement platform-specific marketing strategies that align with overall business goals (e.g., conversions, lead generation, awareness, etc.)
Develop and execute social media campaigns of varying scope with clearly defined KPIs (e.g., product launches, rebrands, awareness campaigns, contests, etc.) integrated with the brand’s overall marketing campaign plan
Plan and execute the brand’s influencer strategy
Analyze, review, and report on effectiveness of campaigns with quantitative data to maximize results and provide recommendations to improve social media strategies and campaigns.
Build and implement a social media content publishing calendar to manage content and plan specific, timely marketing campaigns
Lead the creation and/or curation of relevant, original, high-quality content (for all channels and ads), including text, image, and video, to reach the brand’s target customers
Engage with brand followers and fans on social channels
Conduct social media listening and social media monitoring using appropriate tools
Stay informed about trends and tools in social media, marketing, technology and advertising
Create and strengthen partnerships with other brands, social media companies, and influencers
Monitor user-generated content and identify opportunities and potential threats to the brand’s reputation
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.
Provide mentoring and guidance to the Social Media Associate
JOB QUALIFICATION
At least 5 years of professional experience in Social Media Marketing or a related field
Bachelor’s degree
In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Tiktok etc.) and how each platform can be effectively deployed
Ability to effectively communicate information and ideas in written, audio and video format
Knowledge and experience in the fundamentals of marketing
Demonstrated creativity and documented immersion in social media. (Give links to profiles as examples).
Ability to use data to analyze campaign performance and Return on Ad Spend
Ability to the collaborate and lead colleagues (i.e., content development, creation and editing of content, and online reputation management).
Agile and able to quickly respond to social media trends
Strategic and critical thinker, independent, and active problem solver
 
 
OTHER JOB REQUIREMENTS
Education
Bachelor's Degree / College Degree
Field of study
Commerce
Specialization
Human Resources
JOB BENEFITS
Others
Freelance