senior manager - digital engagement, media partnerships & country Marketing, ipvmcVisa

Company Description
As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.
At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.
You're an Individual. We're the team for you. Together, let's transform the way the world pays.
Job Description
Position Summary
Reporting to the Head of Marketing, IPVMC, this role is responsible for leading Media, Digital and Data partnerships & transformation across all marketing initiatives across Indonesia, Philippines, Vietnam, Cambodia and Myanmar (IPVMC cluster) (at 80% capacity). Dotted-line reporting to the Head of Marketing, Philippines & Guam, this role likewise supports country marketing for Philippines and Guam (20% capacity)
A robust understanding of the media landscape & data ecosystems, combined with deep exposure to traditional, digital and newer media platforms are critical to success in this role. This role requires an analytical and innovative thinker who works closely with Measurement/Insights, Hub leads and agency partners to deliver high-quality, cross-channel media programs and data strategies. This role also includes client interface, specifically around media consultancy services to be provided to issuers and other stakeholders in the cluster, to push our Value-Added Services agenda.
Responsibilities
Lead development and deployment of a holistic, impactful IPVMC media strategy for all key initiatives and track adherence in the tactical media plans
Support local IPVMC markets in initiative planning and prioritization
Establish and track KPI metrics to be used to evaluate ongoing campaign performance
Subject matter expert across all channels of media discipline - programmatic, search, social, mobile - towards more effectively targeting and optimization of messaging end customers using data.
Lead and support our "Value Added Services" through Digital Acquisition, Real-time Creative Personalization and Marketing Data Strategy, delivering best-in-class media thinking to our end clients
Work closely with the AP Data team, lead Visa's data transformation strategy for IPVMC, kicking off initiatives to deliver powerful, cut-through media innovations, such as establishing 1P audience data and engagement in the cluster
Manage and promote key web and digital platforms including owned, earned and paid digital & social platforms to move the business metrics. This includes working with AP Data leads, managing external agency, support on content development, platform evolution, systems & delivery and optimisation through Google Analytics.
Incubate and manage new media partnerships and platforms working closely with AP Head of Media, Digital and Data and other stakeholders to ensure alignment with the business needs and the needs of clients
Develop and share best practice media platforms and programs at scale with other in-country media and market leads
Provide strategic rigour & media/channel innovation to the planning & implementation of creative ideas
Work in a highly collaborative manner, across internal stakeholders and external partners
Influence over IPVMC media budget including contract negotiation and fee oversight with agencies
Identify proactive opportunities to drive revenue through digital and data
Help drive consumer marketing strategy and programs for Philippines & Guam, supporting the Head of Marketing, Philippines & Guam
Qualifications
Experience
Experience in managing/influencing the integrated media landscape in Indonesia, Philippines, Vietnam, Myanmar, Cambodia
Significant experience in programmatic, search, paid social, mobile, DMP, and any other emerging marketing technologies, particularly in acquisition and usage campaigns
Demonstrable ability to connect the dots between data, insights, marketing strategy, and business to drive media excellence
Guide the development of an effective owned platform data strategy and work closely with AP Hub Media team, creative and client marketing team.
Sales experience/expertise and confidence in presenting/advising clients
Media agency planning experience preferred
Financial services industry experience is a plus
Qualifications & Skills
7 + years in a media agency, digital sales or client side role
Proven experience in cross channel strategy and execution including audience targeting, programmatic, search, paid social, mobile and DMP management
Experience working with a variety of ad tech platforms
Proven understanding of digital platforms and channel strategies
Strategic and innovative thinker with commercial acumen also capable of strong execution
Strong communication, interpersonal and collaboration skills
Strong self-management skills including demonstrable drive and energy
Proactive thinking and desire to take risks to test and learn
Values Driven
Communicate openly, honestly and respectfully by building relationships across local, regional and global lines - ensuring opinions are heard
Actively promote an environment of inclusion and diversity of thought
Build consensus and influence a broad set of constituencies
SmartRecruiters

Metro Manila
Permanent
Full-time