senior Manager, brand activationAdidas

Job Purpose/Mission:
Manage, implement, and monitor brand marketing efforts at country level to deliver financial and equity targets.
Act as the country's "brand ambassador" across all points of contact with consumers
Responsibilities:
Brand
Local brand P/L shared responsibility (incl. MWB deployment and monitoring)
One point contact for marketing for the CM and SEA
Implement global / SEA brand strategy on country level
Implement local brand and sports marketing activation programs (yearly marketing plan)
Implement, evaluate and feedback results of Brand communication of area plans: ATL, BTL, PR, SM, Digital
Implement and monitor marketing communication processes monitoring and 360 executions
Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)
Local market research when / if applicable (consumer focus)
Manage Entertainers & Influencers Marketing (Style only)
Management of relationships with teams / athletes / NAP's (SP)
Category
Implement Integrated Marketing Brand Efforts
Implement Integrated Marketing Brand Efforts
Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity SP/SS
Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
Align and synchronize specific market needs with area direction for Price / standard margin delivery.
Implement integrated marketing packages at market level (end to end responsibility). Inclusive of product / communications / sell in and sell through parameters.
Monitoring and feedback of campaign impact.
Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets.
Sell In
Support sell-in and key account pre-line meetings
Drive optimal implementation of area range package across channels
Assist Sales in pre-line meetings by aligning relevant range offer and providing sell though enhancing solutions
Rationalize key account needs and provide feedback and recommendation to area for courses of action.
Monitor regularly compliance to the set range distribution channel guidelines
Ensure delivery of category product range internally and externally (to key retailers)
Drive shelf space acquisition and new business development opportunities with sales teams.
People
Develop & nurture an effective marketing team in country in conjunction with SEA
Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve it objectives
Perform periodic staff appraisals and put forward all recommendations to Management
Operational
Actively participating in the operational and strategic decision making process in country
Ensuring the operational needs of company are met (i.e. that business critical processes are in place and working)
Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview.
Protecting interests and assets of company
Building and developing the local team
Actively support the development plans of other departments and promote cross department co-operation.
Compliances
To observe both global and local policies and procedures in all dealings;
Support APAC changes and directions;
Perform other tasks as may be assigned from time to time
Professional background/ Experience:
University degree in Marketing
Minimum 5-8 years' experience in a managerial role heading up a similar structure with an MNC. Preferably in apparel/ fashion/ shoes or agencies
Ability to work in international environment, good with people, outgoing personality, leadership by example.
Sports, fashion, product & communication experience.
Excellent English communication oral and verbal skills
At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete's mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture - the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don't have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning - it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other's abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors' training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Senior Manager, Brand Activation
Brand: adidas
Location: Manila
TEAM: Marketing & Communications
State: 00
Country/Region: PH
Contract Type: Full time
Adidas

Manila City, Metro Manila
Permanent
Full-time