senior Account Executive, paid mediaRoyal Caribbean Cruises

WELCOME TO A CAREER WITHOUT BOUNDARIES
A game-changer in the industry - and for your career: Celebrating 40 years as a leader in the industry, Royal Caribbean Group has been Anchored In Excellence, and consistent in providing the best vacations for our guests. Our success is achieved through the incredible talent and collaboration of our shipboard teams, through our large and complex operations; and as we continue to grow and evolve as a company, we always challenge ourselves to innovate and exceed expectations.
OUR VISION
Our vision is to empower and enable our EMPLOYEES to deliver the best vacation experience to our GUESTS, thereby generating superior returns to our STAKEHOLDERS and enhancing the wellbeing of our COMMUNITIES
Position Summary:
This position is responsible for the planning of Celebrity Cruises digital and traditional paid media. The role will support the Media Manager with all paid media execution across various mediums including social, display, print, TV, radio and OOH. The role will work closely with Celebrity's media agency to execute against both branding and tactical initiatives with constant eye on results and calibration to maximize performance. The role will need to be well versed on Celebrity's guest segmentation strategy and manage to a full marketing campaign calendar in order to meet critical deadlines. The person in this role will need to be well versed in digital marketing strategies and technologies and stay abreast of competitive landscape.
Essential Duties and Responsibilities:
TEAM PARTNERSHIP & COLLABORATION: This role will work in tandem with the Media Manager and collaborate with the social and email teams with the goal of aligning with Celebrity's Product Marketing Managers on tactical and brand campaigns. This role will also work closely with the creative and web team on campaign initiatives, concepts and asset creation to support campaigns.
STRATEGY & PLANNING: This position will support the Media Manager with annual/ongoing Brand & Retail paid media strategy development, planning, predictive modeling and briefing of all digital media and traditional media.
EXECUTION: Works closely with media manager, media analyst, creative and web team on media campaign initiatives. Creates and leads briefings to internal teams for timely execution of media campaigns.
TESTING & OPTIMIZATION: This role will be responsible for identifying and meeting with new potential test vendors and escalating for review and implementation. Lead new test vendor implementation with agency and evaluate agency POVs. The role will aid in executing testing and optimization programs designed to drive continuous improvement around core KPIs. Pressure tests weekly Agency optimization recommendations. Works with Business Intelligence on testing opportunities through Adobe Audience Manager.
REPORTING & COMMUNICATION: Work with Manager on implementing ongoing cadence of reporting for internal stakeholders. Digs into agency reports to ensure alignment to internal goals and strategy. Responsible for attending weekly status and reporting calls with media agency as well assuring accuracy on reporting data.
BUDGET MANAGEMENT: Own the day to day changes to the media budget and flowchart. Assist where needed in oversight of yearly corporate media budget.
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Qualifications, Knowledge, and Skills:
Bachelor's degree required, preferable in Marketing, Advertising or Business Administration.
Minimum of 5 years digital media experience with hands-on experience across all paid digital media including programmatic/ display/video/CTV/OTT and paid social.
Minimum of 1 year traditional media experience.
Experience in Adobe Audience Manager.
Experience supporting consumer brands especially travel or hospitality.
Experience working with media agency.
International experience a plus
Must understand reporting and analytics and be able to incorporate actionable plans and optimizations.
Must understand and be experienced in media and search trends, internally and externally.
Familiarity with several of the following tools:
Adobe Analytics, comScore, Nielsen, Google Analytics, GCM, Web Analytics, Tableau, (Tealium, GTM), Facebook Business Manager and Insights
Proven success in a fast-paced environment. Works well under pressure, can deliver quality work under tight deadlines.
Ability to work in a team environment that promotes collaboration.
Must be highly organized and punctual
Must be agile.
We know there's a lot to consider. As you go through the application process, our recruiters and will be glad to provide guidance, and more relevant details to answer any additional questions.
Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.
Royal Caribbean Cruises

Philippines
Permanent
Full-time