sea Influencer & content specialist for ecommerceHindustan Unilever

Focus Areas: * Drive a holistic influencer and media planning and framework for Unilever in SEA markets (SG/MY/TH/VN/PH) and drive the KOL execution for Unilever in PH market. * Customize the influencer market planning and strategy for each of Focus Areas: Drive a holistic influencer and media planning and framework for Unilever in SEA markets (SG/MY/TH/VN/PH) and drive the KOL execution for Unilever in PH market. Customize the influencer market planning and strategy for each of e-businesses (e-retailers, social commerce, Tiktok Shop, Omnichannel ) Create new KOL or influencer packages or social communities dedicated for Unilever in each SBD or mega events and ready for activations. Oversee and track the performance of KOLs and Influencers for eCOM with the goal of optimizing toward higher GMV and ROAS Manage and maintain good relationship with key influencers or KOL network providers for extra benefits and supports specialized for Unilever Work with Unilever Media Team and Media agency to create an integrated influencer marketing strategy plan for new Unilever brands/products designed for eCommerce or new exclusive online launch. Develop new Social Commerce media models for Unilever to drive incremental business impact and drive competitive edge in the market. Drive capability trainings across all stakeholders (internally but also externally) to be future fit and get ready in the new convergent world Context and Main Purpose of the Job Create an integrated influencer plan with performance media to maximize media GMV contribution to DCOM businesses Drive the framework for SEA markets and execution for PH market Drive reporting of campaign performance and suggest the optimization Be the single point of contact for all social or community marketing strategy for eCOM or new e-business model for SEA markets for Personal Care Business Unit KPIs and Dimensions Increase in Media GMV contributed to DCOM businesses via influencer or KOLs Improvement of media efficiencies - via optimisations and best practice Drive innovation or new social media models Improve media standards, and accountability of UL media investment Improved use of signals and data to drive conversions efficiently Key Skills and Experience Previous experience within social or KOL agencies in eCommerce area Bachelor's Degree in marketing or related field (Master's Degree welcomed) A minimum of 3-4 years of social or eCOM media related to influencers Ability to operate both strategically and tactically in a high-energy, fast-paced environment Eager to take smart risks and champion new ideas Ability to analyze and propose data-driven solutions, with exceptional attention to detail Communication and collaboration skills that enable you to earn trust up, down, and across the company Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business Experience in fast moving consumer goods or beauty industry preferred Understanding of overall social and media planning process, agency management, and ability to lead teams Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Monster

Taguig City, Metro Manila
Permanent
Full-time