The Sales Account Specialist will be responsible for the growth and profitability of SMFI Branded Business Cluster Products in the Modern Trade Channels through Head Office negotiations and effective and efficient partnership with the accounts.
Duties and Responsibilities:
I. Sales Volume and Revenue Management
Ensures achievement of assigned account/s' sales volume and revenue objectives
Reviews assigned account/s' businesses per product SKU and takes the necessary actions / intervention to assure sales target achievement
Coordinates with the Field Execution Team in monitoring assigned account/s' adherence to the Trade Performance Standards (MCL, Placement, Promo and Pricing Standards); initiates negotiation to correct non-conformance to facilitate volume target achievement
Monitors the following:
Sell-in volume of outlets/doors/stores per product/SKU
Sales turn-over per product/SKU
Ensures that the orders received from outlets/doors/stores are invoiced, delivered, merchandised and collected
Properly executes selling standards in covering assigned accounts:
Implements the Sales Tools (Work plan, Daily Sales Report and others as required in the daily selling activities)
Complies to Field Execution Standards
Manages account stocks though proper inventory management
II. Forecast Accuracy
Ensures achievement of the Forecast Accuracy standard per product per assigned outlet
Participates in formulating sales forecast of assigned outlets/doors/stores based on off-take or product/SKU turnover.
Monitors the following:
Sell-in volume of outlets/doors/stores per product/SKU vs Forecast
Sales turn-over per product/SKU vs Forecast
Responsible for centralized bookings made in the Head Office:
Monitors Bookings (system-generated POs) vs. Forecasts
Leads the creating of manual bookings in close coordination with the Field Execution Personnel
III. Brand Portfolio Management / Multi-Category Selling
Negotiates for products to be available in the assigned account's branches according to Trade Performance Standards, thereby achieving sales volume and revenue per brand
Develops and coordinates with the Field Execution Team for the implementation of programs/strategies to grow and establish the different brands in assigned outlets
Monitors brand and SKU performance at the outlet level
Ensures placement and availability of new products in all branches of handled account
IV. Account Management
Creates / revises the Work plan as needed relative to the requirements of assigned accounts
Supervises communication and implementation of all relevant company policies, standards, and procedures to handled account/s
Ensures the familiarization on the profiles of the retailers and their competitors
Ensures god relations with trade partners
Assures the implementation of Trade Performance Standards in all branches of assigned account
Leads in handling the customer inquiries / complaints and ensures that these are immediately addressed (within 24 hours) through proper coordination with the people concerned
Conceptualizes and secures agreement on customized business building programs of the assigned account or its branches
Conducts regular business review with assigned account/s on category performance
V. Managing Business Partner / Business Consultancy
Conducts business reviews to account/s
Monitors and reviews sales performance of handled account/s and develops plans and programs to improve overall business
Ensures business viability of trade partners
Reviews implementation of cascaded company policies and procedures affecting his / her handled account/s
Trade Relations
Promotes and maintains goodwill with his / her accounts
Effectively manages and provides sound business advice to his/her assigned account/s
Acts as management representative and ensures proper conduct during Trade / Community Activities and / or Special Event
Familiarizes with profile of owners, presidents, purchasing managers, finance managers, store managers and purchasers / buyers of the outlets
Meets with the decision-makers and other key personnel of the account to represent the company and establish / maintain good business relations
Conducts regular trade visits
Ensures that all customer inquiries / complaints in his / her account/s are properly addressed and assistance is provided when necessary
VI. Merchandising and Promotions
Designs, proposes and implements volume generating activities to attain sales volume and revenue targets using the PAW Process
Negotiates all marketing, national and local sales promotion in assigned account/s; works with the Field Execution Team in monitoring implementation versus execution standards (Timeliness, Completeness and Look-Of-Success Compliance) at the outlet level
Negotiates proper promo, pricing and merchandising execution of his/her assigned account/s according to Trade Performance Standards
Audits compliance of Third Party Agency personnel (Push Girls, Market Sellers, Merchandisers) to agreed standards and reports deviations to the Trade Marketing Group in coordination with the Execution Team
Ensures that assigned account/s observe the SMPFC Food Safety and Quality Standards in coordination with the Execution Team
VII. Product Supply Planning and Inventory / Storage Management
Assures sufficient inventory in assigned account/s' branches
Implements off take-based selling using the proper sales tools (e.g. Call Sheet)
Assures complete and on-time delivery of orders to outlets
Assures implementation of First-Expiry-First-Out and proper product handling procedure by the handled account/s to minimize Bad Order returns
Ensures that storage facilities of assigned accounts conform to the set standards in coordination with the Execution Team
Educates assigned accounts on the proper safety stock levels in coordination with the Execution Team
VIII. Financial and Credit Management
Ensures accounts receivable reconciliation of assigned account/s to the company
IX. Account Development and Evaluation
Determines additional products on top of the MCL to be carried by the assigned account/s
Analyzes effective approach and activities to compete in his / her handled account/s
X. Information Management / Sales Planning
Assists in gathering the factual data, observes trends and patterns and analyzes specifically the following:
Industry
Competition
Suppliers
Government Regulations and Policies
Trade and Consumer Associations
Others
Ensures maintenance of database of the performance of assigned account/s and utilizes the same as reference in making decisions (i.e. fact book).
Prepares an analysis of monthly reports (volume versus budget, accounts receivables, competitor activities, action plans, and others)
IX. Trade Assets Management
Plans and coordinates the deployment of various trade assets (chiller, signage, booths, etc.) with the MT Area Sales Manager and the Trade Assets Team
Assures proper installation and consistent monitoring and upkeep of all deployed trade assets in his / her accounts
Qualifications:
Candidate must be a graduate of any business related course.
Experience in the field is highly preferred.
Must have excellent oral and communication skills.
Willing to be assigned in Dagupan, Pangasinan.
San Miguel Corporation
Duties and Responsibilities:
I. Sales Volume and Revenue Management
Ensures achievement of assigned account/s' sales volume and revenue objectives
Reviews assigned account/s' businesses per product SKU and takes the necessary actions / intervention to assure sales target achievement
Coordinates with the Field Execution Team in monitoring assigned account/s' adherence to the Trade Performance Standards (MCL, Placement, Promo and Pricing Standards); initiates negotiation to correct non-conformance to facilitate volume target achievement
Monitors the following:
Sell-in volume of outlets/doors/stores per product/SKU
Sales turn-over per product/SKU
Ensures that the orders received from outlets/doors/stores are invoiced, delivered, merchandised and collected
Properly executes selling standards in covering assigned accounts:
Implements the Sales Tools (Work plan, Daily Sales Report and others as required in the daily selling activities)
Complies to Field Execution Standards
Manages account stocks though proper inventory management
II. Forecast Accuracy
Ensures achievement of the Forecast Accuracy standard per product per assigned outlet
Participates in formulating sales forecast of assigned outlets/doors/stores based on off-take or product/SKU turnover.
Monitors the following:
Sell-in volume of outlets/doors/stores per product/SKU vs Forecast
Sales turn-over per product/SKU vs Forecast
Responsible for centralized bookings made in the Head Office:
Monitors Bookings (system-generated POs) vs. Forecasts
Leads the creating of manual bookings in close coordination with the Field Execution Personnel
III. Brand Portfolio Management / Multi-Category Selling
Negotiates for products to be available in the assigned account's branches according to Trade Performance Standards, thereby achieving sales volume and revenue per brand
Develops and coordinates with the Field Execution Team for the implementation of programs/strategies to grow and establish the different brands in assigned outlets
Monitors brand and SKU performance at the outlet level
Ensures placement and availability of new products in all branches of handled account
IV. Account Management
Creates / revises the Work plan as needed relative to the requirements of assigned accounts
Supervises communication and implementation of all relevant company policies, standards, and procedures to handled account/s
Ensures the familiarization on the profiles of the retailers and their competitors
Ensures god relations with trade partners
Assures the implementation of Trade Performance Standards in all branches of assigned account
Leads in handling the customer inquiries / complaints and ensures that these are immediately addressed (within 24 hours) through proper coordination with the people concerned
Conceptualizes and secures agreement on customized business building programs of the assigned account or its branches
Conducts regular business review with assigned account/s on category performance
V. Managing Business Partner / Business Consultancy
Conducts business reviews to account/s
Monitors and reviews sales performance of handled account/s and develops plans and programs to improve overall business
Ensures business viability of trade partners
Reviews implementation of cascaded company policies and procedures affecting his / her handled account/s
Trade Relations
Promotes and maintains goodwill with his / her accounts
Effectively manages and provides sound business advice to his/her assigned account/s
Acts as management representative and ensures proper conduct during Trade / Community Activities and / or Special Event
Familiarizes with profile of owners, presidents, purchasing managers, finance managers, store managers and purchasers / buyers of the outlets
Meets with the decision-makers and other key personnel of the account to represent the company and establish / maintain good business relations
Conducts regular trade visits
Ensures that all customer inquiries / complaints in his / her account/s are properly addressed and assistance is provided when necessary
VI. Merchandising and Promotions
Designs, proposes and implements volume generating activities to attain sales volume and revenue targets using the PAW Process
Negotiates all marketing, national and local sales promotion in assigned account/s; works with the Field Execution Team in monitoring implementation versus execution standards (Timeliness, Completeness and Look-Of-Success Compliance) at the outlet level
Negotiates proper promo, pricing and merchandising execution of his/her assigned account/s according to Trade Performance Standards
Audits compliance of Third Party Agency personnel (Push Girls, Market Sellers, Merchandisers) to agreed standards and reports deviations to the Trade Marketing Group in coordination with the Execution Team
Ensures that assigned account/s observe the SMPFC Food Safety and Quality Standards in coordination with the Execution Team
VII. Product Supply Planning and Inventory / Storage Management
Assures sufficient inventory in assigned account/s' branches
Implements off take-based selling using the proper sales tools (e.g. Call Sheet)
Assures complete and on-time delivery of orders to outlets
Assures implementation of First-Expiry-First-Out and proper product handling procedure by the handled account/s to minimize Bad Order returns
Ensures that storage facilities of assigned accounts conform to the set standards in coordination with the Execution Team
Educates assigned accounts on the proper safety stock levels in coordination with the Execution Team
VIII. Financial and Credit Management
Ensures accounts receivable reconciliation of assigned account/s to the company
IX. Account Development and Evaluation
Determines additional products on top of the MCL to be carried by the assigned account/s
Analyzes effective approach and activities to compete in his / her handled account/s
X. Information Management / Sales Planning
Assists in gathering the factual data, observes trends and patterns and analyzes specifically the following:
Industry
Competition
Suppliers
Government Regulations and Policies
Trade and Consumer Associations
Others
Ensures maintenance of database of the performance of assigned account/s and utilizes the same as reference in making decisions (i.e. fact book).
Prepares an analysis of monthly reports (volume versus budget, accounts receivables, competitor activities, action plans, and others)
IX. Trade Assets Management
Plans and coordinates the deployment of various trade assets (chiller, signage, booths, etc.) with the MT Area Sales Manager and the Trade Assets Team
Assures proper installation and consistent monitoring and upkeep of all deployed trade assets in his / her accounts
Qualifications:
Candidate must be a graduate of any business related course.
Experience in the field is highly preferred.
Must have excellent oral and communication skills.
Willing to be assigned in Dagupan, Pangasinan.
San Miguel Corporation
Other Info
Dagupan City, Pangasinan
Permanent
Full-time
Permanent
Full-time
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San Miguel Corporation
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