reduced-risk product (rrp) brand strategy & Portfolio managerJapan Tobacco International
Workplace: MetroManila, Manila, Taguig
Salary: Agreement
Work form: Full time
Posting Date: 09/11/2025
Deadline: 10/01/2021
We're JTI, Japan Tobacco International and we believe in freedom.
We think that the possibilities are limitless when you're free to choose. In fact, we've spent the last 20 years innovating, creating new and better products for our consumers to choose from. It's how we've grown to be present in 130 countries. But our business isn't just business. Our business is our people. Their talent. Their potential. We believe when they're free to be themselves, grow, travel, and develop, amazing things can happen for our business.
That's why our employees, from around the world, choose to be a part of JTI. It's why 9 out of 10 would recommend us to a friend. And why we've been awarded Global Top Employer status, six years running.
So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea. (Learn more: jti.com)
Please apply till January 31, 2021, COB
Local applicants are welcome.
Department: Marketing & Sales
Location: Taguig City, Philippines
Role: Permanent
WHAT THIS POSITION IS ABOUT - PURPOSE
The purpose of this position is to lead the portfolio of Reduced-Risk Product (RRP) brands and support the launch of JTI Philippines in the emerging RRP category.
The incumbent will be responsible for defining the RRP brand portfolio & pricing, commercial & channel strategy, identifying growth opportunities, and ensuring excellence in execution in communication & activation tools to drive continued and sustainable growth. Collaborations with other teams will be required to recommend the optimal RRP strategy. (Sales: RTM, SIBI: Learning plan, RMC Marketing: Coordination with RMC campaigns)
WHAT WILL YOU DO - RESPONSIBILITIES
Develop and implement a consumer-centric RRP Brand & Portfolio Strategy (device, refills, and accessories including packaging) to enable sustained commercial success at launch and on-going growth - including target consumer, pricing, launch plan, geo planning, channel planning.
Develop and implement the launch and post-launch communications & activation plans including relevant messaging.
Monitor and report RRP launch and post-launch performance, learn and course-correct strategies and plans
Partner with main stakeholders (RMC Marketing, Sales, SIBI team leaders) to ensure a seamless fit of the launch with the rest of the activities in RMC.
WHO ARE WE LOOKING FOR - REQUIREMENTS:
A Bachelor's degree or Masters degree holder in Marketing/Economics/Business Admin/Engineering or other relevant fields
5+ years proven experience acquired in RRP / FMCG / electronics industries in Marketing
Have solid experience in brand management, robust commercial understanding, and in-market experience
Have strong analytical and communication skills combined with solid interpersonal skills allowing you to collaborate with a wide variety of stakeholders
Passionate about understanding consumer motivations and building brands
Have experience in managing and developing a team. Willing to empower team members to take initiative and to be proactive in seeking solutions
Have excellent project management skills
Result-oriented and can balance short term deliverables with a long term strategy
Able to make sense of diverse perspectives and driven to find practical solutions to move things forward
WHAT'S IN IT FOR YOU?
Work in JTI Philippines Headquarters Taguig
Be covered with medical insurance upon hiring, with dependent coverage and medicine allowance
Receive bonuses and cash allowances such as meal and transport allowance
Have access to over 200 company training
Well-being programs for employees
Opportunities for your career growth
Recreational facilities in the office - Videoke, billiard and table tennis
Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
Experience the culture of an Investors in People certified company
Find out why 9 out of 10 employees recommend us to a friend.
Understand why 9 out of 10 employees say they feel free to be themselves.
WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS:
Thank you very much for your interest in the role. You are welcome to apply.
We will make sure every candidate will receive a reply within 3 weeks after the application deadline.
Should you have any questions, you are welcome to contact Leviste, Maria Erica ([Protected Info])
Japan Tobacco International
We think that the possibilities are limitless when you're free to choose. In fact, we've spent the last 20 years innovating, creating new and better products for our consumers to choose from. It's how we've grown to be present in 130 countries. But our business isn't just business. Our business is our people. Their talent. Their potential. We believe when they're free to be themselves, grow, travel, and develop, amazing things can happen for our business.
That's why our employees, from around the world, choose to be a part of JTI. It's why 9 out of 10 would recommend us to a friend. And why we've been awarded Global Top Employer status, six years running.
So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea. (Learn more: jti.com)
Please apply till January 31, 2021, COB
Local applicants are welcome.
Department: Marketing & Sales
Location: Taguig City, Philippines
Role: Permanent
WHAT THIS POSITION IS ABOUT - PURPOSE
The purpose of this position is to lead the portfolio of Reduced-Risk Product (RRP) brands and support the launch of JTI Philippines in the emerging RRP category.
The incumbent will be responsible for defining the RRP brand portfolio & pricing, commercial & channel strategy, identifying growth opportunities, and ensuring excellence in execution in communication & activation tools to drive continued and sustainable growth. Collaborations with other teams will be required to recommend the optimal RRP strategy. (Sales: RTM, SIBI: Learning plan, RMC Marketing: Coordination with RMC campaigns)
WHAT WILL YOU DO - RESPONSIBILITIES
Develop and implement a consumer-centric RRP Brand & Portfolio Strategy (device, refills, and accessories including packaging) to enable sustained commercial success at launch and on-going growth - including target consumer, pricing, launch plan, geo planning, channel planning.
Develop and implement the launch and post-launch communications & activation plans including relevant messaging.
Monitor and report RRP launch and post-launch performance, learn and course-correct strategies and plans
Partner with main stakeholders (RMC Marketing, Sales, SIBI team leaders) to ensure a seamless fit of the launch with the rest of the activities in RMC.
WHO ARE WE LOOKING FOR - REQUIREMENTS:
A Bachelor's degree or Masters degree holder in Marketing/Economics/Business Admin/Engineering or other relevant fields
5+ years proven experience acquired in RRP / FMCG / electronics industries in Marketing
Have solid experience in brand management, robust commercial understanding, and in-market experience
Have strong analytical and communication skills combined with solid interpersonal skills allowing you to collaborate with a wide variety of stakeholders
Passionate about understanding consumer motivations and building brands
Have experience in managing and developing a team. Willing to empower team members to take initiative and to be proactive in seeking solutions
Have excellent project management skills
Result-oriented and can balance short term deliverables with a long term strategy
Able to make sense of diverse perspectives and driven to find practical solutions to move things forward
WHAT'S IN IT FOR YOU?
Work in JTI Philippines Headquarters Taguig
Be covered with medical insurance upon hiring, with dependent coverage and medicine allowance
Receive bonuses and cash allowances such as meal and transport allowance
Have access to over 200 company training
Well-being programs for employees
Opportunities for your career growth
Recreational facilities in the office - Videoke, billiard and table tennis
Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
Experience the culture of an Investors in People certified company
Find out why 9 out of 10 employees recommend us to a friend.
Understand why 9 out of 10 employees say they feel free to be themselves.
WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS:
Thank you very much for your interest in the role. You are welcome to apply.
We will make sure every candidate will receive a reply within 3 weeks after the application deadline.
Should you have any questions, you are welcome to contact Leviste, Maria Erica ([Protected Info])
Japan Tobacco International
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Taguig City, Metro Manila
Permanent
Full-time
Permanent
Full-time
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Japan Tobacco International
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