Public Relations executiveBonsey Jaden Philippines Inc

Nature and Scope
PR Executives are key members of the team working and managing a portfolio of clients. The PR Executive will contribute to the integral portions of the business' key objectives through day-to-day KOL/Media outreach and relationship-building initiatives, as well as support the Head of PR in terms of expanding Bonsey Jaden's KOL and Media network. Equipped with traditional and digital PR experience and high media recognition value, the PR Executive will oversee all LOL and Media relations requirements of the agency, including day-to-day and weekly media monitoring, as well as proactive pitching of stories to ensure successful results in delivering high-value earned media for each client.
Key Responsibilities
Planning and implementation of impactful KOL and Media Relations Strategy through targeted beats, relevant to the key objectives of the campaign
Media Outreach
Craft a compelling media pitch that highlights the brand campaign
Send out digital or physical PR kits to target KOLs
Send out digital or physical press kits to target media publishers/ journalists
Be able to successfully follow up with KOLs and journalists and proactively identify additional content opportunities
Be able to successfully pitch and organize media interviews such as, but not limited to:
One-on-one interview with key journalists from print or digital media
Pitch and arrange broadcast interviews
Identify potential media commentaries
Pitch and arrange radio tours and interviews as an expanded media mileage
Knowledgeable in writing compelling interview talking points based on the target publication
Conduct media training and handle war-room scenarios for brand spokespersons who will be interviewed by the press
Ability to combine creativity with knowledge of new and traditional media, understand & recognise media angles to generate positive news coverage, profile pieces, and features according to the target media beat
Work with the accounts lead copywriter on creating story angles that would attract media attention
Assist in the reporting, analysis, and evaluation of PR campaigns
Ability to get client/media buy-in to ideas, promotions, and features
Supervise junior team members and Interns daily activities
Establish professional relationships with colleagues across all departments
Keep track of deadlines and ensure all work is completed in a timely manner
Required General Skills
High level of writing skills and ability to adapt style for different audiences & industries
Able to identify and develop an audience map to meet client objectives
Strong understanding of the media (traditional & new), editorial requirements, and what makes a story newsworthy for different target beat
Ability to demonstrate creativity and innovative thinking
Experience in delivering impactful PR campaigns from inception to delivery
Ability to build relationships internally and externally, at all levels
A thorough understanding of the value and importance of DPR in the overall communications/marketing mix
Ability to work towards deadlines
Strong presentation skills, presenting effectively without the use of notes
Being able to decipher client brief and break it down to actual client requirements
Interpersonal Skill
Strong organisational and time management skills
Professional demeanor, sets a strong example to junior members of the team
High level of initiative and self-motivation. A desire to succeed and achieve
Reliable, committed, and organised with an ability to handle change easily
Confident, self-aware, outgoing, and empathetic
Team Management Skill
Coaching and mentoring skills
Team building skills, the ability to foster good team relations
A self-starter, demonstrates the ability to work independently, whilst maintaining a team role
Strong administrative and project management skills
Tactical Skill
Ability to execute and deploy a team to complete each aspect of the campaign
Thorough understanding of the campaign phases, mechanics & objectives
Agility - being able to adapt to campaign changes seamlessly
In-depth understanding of the different drivers and how it compliments DPR to meet the objectives of the campaign
Strategic Skill
Identifying key metrics to achieve client objectives
Being able to see the big picture (foresight) and to bring clarity when consulting client
Understanding the brand and being able to conduct audience mapping to meet client objectives
Utilising the team's strengths to ensure the most optimum results for clients
Work from Home
Associate / Supervisor Media and Creatives Marketing / Advertising / Sales 2 openings Bachelor's degree graduate
ABOUT USBonsey Jaden is a digital agency with footprints in Singapore, Philippines, Thailand, Malaysia, Indonesia, Vietnam, and Australia. We are a team of young and hungry digerati totalling more than 130 globally. We offer services ranging from go-to-market strategy, digital branding, social media, campaign production, public relations to website development and data analysis. We believe that brands have destiny and every digital activity must help build the brand positioning, identity and vision. When it comes to building brands, we know it's not about the biggest ideas or the loudest media. As digital brand architects, we see ourselves not just as advertisers but as brand builders.
Kalibrr

Taguig City, Metro Manila
Permanent
Full-time