project and Brand Manager leadBreederDAO

We are looking for a flexible and versatile Project and Brand Manager Lead. The responsibilities include planning marketing campaigns, delegating tasks to project team members, supervising those employees, include tracking and analyzing the performance of advertising campaigns, and ensuring that all marketing material is in line with our brand identity.and ensuring marketing projects are completed on time and within budget. To be successful as a Project and Brand Manager Lead, you should have strong leadership and strategic planning skills. Ultimately, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. You will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. You will also help us build our brand and raise brand awareness. You'll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
Responsibilities
Working with the Head of Marketing to create a strategic marketing strategy and mapping out the tasks needed to implement that strategy
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Collaborating with writers and graphic designers to create advertising content
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors' activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand's direction, choices and tactics
Build strategic relationships and partner with key industry players, agencies and vendors
Managing and supervising marketing projects from beginning to end
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Ensure resource availability and allocation
Develop a detailed project plan to track progress
Use appropriate verification techniques to manage changes in project scope, schedule and costs
Measure project performance using appropriate systems, tools and techniques
Perform risk management to minimize project risks
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Requirements
At least 5+ years of experience in Digital Marketing or Advertising Position and in project management, including tracking and planning projects.
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Has experience (professional or personal) or knowledge on blockchain, metaverse, or Web3
Excellent organizational, prioritization, analytical, and decision-making skills.
Good communication, interpersonal, and leadership skills.
Benefits
HMO
Work From Home
Leave Credits
Training & Development
BreederDAO

Makati City, Metro Manila
Permanent
Full-time