PR specialistBonsey Jaden Philippines Inc

Key Responsibilities
Planning and implementation of impactful PR campaigns
Development of PR strategic frameworks, which include:
Core approach
Content strategy for PR
Touchpoints and campaign phasing strategy
Alignment with the client's key business objectives
Able to do media outreach, which includes the following:
Craft a compelling media pitch that highlights the brand campaign
Send out digital press kits to target media publishers/ journalists
Influencer management, which includes the following:
Influencer research to ensure that we are getting the right personalities for the campaign
Budget and scope of work negotiation
Liaising with handlers to schedule campaign briefings
Development of influencer content plan
Getting approvals from the client prior to the influencer content to go live
Monitoring of posts and documenting all content performance for social media reposts and post-campaign reports
Ability to combine creativity with knowledge of new and traditional media, understand & recognise media angles to generate positive news coverage, profile pieces and features according to the target media beat
Work with the account's lead copywriter on creating story angles that would attract media attention
Able to craft press releases is a major plus, but not required
Assist in the reporting, analysis and evaluation of PR campaigns
Ability to get client/media buy-in to ideas, promotions and features
Supervise junior team members' and interns' daily activities
Establish professional relationships with colleagues across all departments
Participate in brainstorming sessions and create workable programmes for new business and existing clients
Keep track of deadlines and ensure all work is completed in a timely manner
Actively participate in new business development including proposal writing
Identify new business opportunities
Required General Skills
High level of writing skills and ability to adapt style for different audiences & industries
Able to identify and develop an audience map to meet client objectives
Strong understanding of the media (traditional & new), editorial requirements and what makes a story newsworthy for different target beat
Ability to demonstrate creativity and innovative thinking
Experience of delivering impactful PR campaigns from inception to delivery
Ability to build relationships internally and externally, at all levels
A thorough understanding of the value and importance of DPR in the overall communications/marketing mix
Ability to work towards deadlines
Strong presentation skills, presenting effectively without the use of notes
Being able to decipher client brief and breaking it down to actual client requirements
Interpersonal Skills
Strong organisational and time management skills
Professional demeanour, sets a strong example to junior members of the team
High level of initiative and self-motivation. A desire to succeed and achieve
Reliable, committed and organised with an ability to handle change easily
Confident, self-aware, outgoing and empathetic
Team Management Skills
Coaching and mentoring skills
Team building skills, the ability to foster good team relations
A self-starter, demonstrates the ability to work independently, whilst maintaining team role
Strong administrative and project management skills
Tactical Skills
Ability to execute and deploy team to complete each aspect of the campaign
Thorough understanding of the campaign phases, mechanics & objectives
Agility - being able to adapt to campaign changes seamlessly
In-depth understanding of the different drivers and how it compliments DPR to meet the objectives of the campaign
Strategic Skills
Identifying key metrics to achieve client objectives
Being able to see the big picture (foresight) and to bring clarity when consulting client
Understanding the brand and being able to conduct audience mapping to meet client objectives
Utilising the team's strengths to ensure most optimum results for clients
Work from Home
Entry Level / Junior, Apprentice Management and Consultancy Marketing / Advertising / Sales 1 opening Bachelor's degree graduate
ABOUT USBonsey Jaden is a digital agency with footprints in Singapore, Philippines, Thailand, Malaysia, Indonesia, Vietnam, and Australia. We are a team of young and hungry digerati totalling more than 130 globally. We offer services ranging from go-to-market strategy, digital branding, social media, campaign production, public relations to website development and data analysis. We believe that brands have destiny and every digital activity must help build the brand positioning, identity and vision. When it comes to building brands, we know it's not about the biggest ideas or the loudest media. As digital brand architects, we see ourselves not just as advertisers but as brand builders.
Kalibrr

Taguig City, Metro Manila
Permanent
Full-time