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performance Marketing executiveOne Visaya Gaming Corporation

Workplace: Cebu, Leyte
Salary: ₱30,000 - 60,000 per month
Work form: Full time
Posting Date: 21/01/2024
Deadline: 29/09/2023

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PERFORMANCE MARKETING EXECUTIVE
 
Job Brief
 
Are you a results-driven marketing professional with a strong analytical mindset? As a Performance Marketing Executive, you will be responsible for driving data-backed marketing campaigns, optimizing user acquisition, and maximizing ROI across various digital media and acquisition channels. Your strategic approach and proficiency in performance metrics will play a crucial role in achieving our business goals.
 
Responsibilities
Plan, execute, and optimize performance marketing campaigns across various digital channels, including but not limited to PPC, SEM, ASO, social media advertising, display advertising, and affiliate marketing.
Focus on acquiring new customers through targeted and data-driven marketing strategies, continuously exploring opportunities to expand our customer base.
Collaborate with cross-functional stakeholders to develop strategies to support new content, new state and product launches.
Collaborate with peers across the marketing team to develop and set best practices for compelling ads, effective landing pages, and process optimizations to improve conversion rates throughout
the funnel - be a change agent and immerse into innovative creative.
Analyze user behavior and the conversion funnel to identify areas for improvement, streamline user journeys, and increase conversion rates.
Utilize analytics tools and performance metrics to monitor campaign performance, identify trends, and make data-driven decisions to improve efficiency and ROI.
Work closely with the marketing team to allocate budgets effectively across different campaigns and channels, ensuring maximum return on investment.
Own testing plans and running various tests against different variables (ads, audiences, landing pages, etc.) with the purpose of identifying new opportunities.
Dive into data to understand trends in channels, diagnosing issues, and relaying findings to various stakeholders, demonstrating what's working and not working.
Optimize on a regular basis, to ensure we test into new platforms and reach a broader set of consumers. Stay informed about industry trends, competitor strategies, and emerging marketing technologies to maintain a competitive edge in the market.
Have a good understanding of the mix of brand awareness media and performance marketing media, building a halo effect to our brand to reduce overall CPAs.
Collaborate with creative, content, and design teams to develop engaging marketing assets that align with performance marketing goals.
Requirements
Proven experience in performance marketing or digital marketing roles, preferably in an e-commerce, online gaming, or technology-driven environment.
Familiar with online gaming industry and some of the companies that dominate this new, growing industry.
Must have deep expertise in at least one channel you will manage, and capable of learning.
Solid understanding of various performance marketing channels, including PPC, SEM, social media advertising, display advertising, and affiliate marketing.
Proficiency in using web analytics platforms (e.g., Google Analytics), advertising platforms (e.g., Google Ads, Facebook Ads Manager), and data visualization tools.
Strong analytical and data interpretation skills, with the ability to derive insights from complex data sets and translate them into actionable marketing strategies.
Ability to think creatively and experiment with innovative marketing approaches to drive user engagement.
A collaborative attitude and the ability to work effectively with cross-functional teams.
Excellent written and verbal communication skills to effectively present insights and strategies to stakeholders.
Fluent verbal and written English, Tagalog & Cebuano language.
We Offer:
Meal Allowance
Flextime
HMO
On-site Parking
Opportunities for Promotion
13th month
Overtime pay
Yearly bonus
Rest Day Schedule: Saturday - Sunday
Time of Work: 9am - 6pm
 
Join our team and contribute to the success of our performance marketing efforts. If you're passionate about data-driven marketing and achieving exceptional results, we look forward to receiving your application!

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