ntb leads & campaigns department HeadSecurity Bank
Workplace: MetroManila, Manila, Makati
Salary: Agreement
Work form: Full time
Posting Date: 19/10/2023
Deadline: 29/11/2021
About Security Bank
We are the Philippines' largest independent bank, having won countless awards over the years including the most prestigious industry award in both 2015 and 2016-the Bank of the Year - Philippines by The Banker.
We're changing how people bank. From the moment customers enter our branches to their experience online, we make them feel valued and empowered.
Now, with more than 300 branches spanning the country, BetterBanking has become the gold standard in improving the banking lives of millions of Filipinos. But we're far from done.
In our constant pursuit of excellence and improvement, we create teams that support our business and each other.
The Role
As an NTB Leads & Campaigns Department Head, you will help define and drive strategic initiatives to grow the Bank's Mass Affluent client base by increasing new-to-bank (NTB) clients across all Retail Products. You will closely collaborate with different Product and support teams to ensure that acquisition programs, processes, and enablers are in place to support the Bank's acquisition objectives. You will also help create and implement marketing campaigns to increase product penetration and usage across the NTB base
How you'll contribute
Work closely and collaborate with Product/Business, Sales Channels, and relevant Support teams to ensure that programs, enablers, and processes are in place to help drive NTB acquisition
Recommend and drive marketing strategies to push products, product bundles, and CVPs NTB clients
Review the customer funnel journey in each of the products/channels and identify opportunities where we can nudge or simplify the process for better leads to conversion and champions this process with system or process owners
Test, run, and optimize the effectiveness of marketing initiatives by leveraging on data and marketing automation platforms
Conceptualize, create, and roll out initial or early offers/campaigns for NTB to help increase usage faster
What we're looking for
Bachelor's Degree in the field of Business Studies/Administration/Management, Economics, Marketing
With at least 5 years experience in digital marketing, client acquisition, and marketing promotions/campaigns
Good grasp of customer lifecycle management and marketing funnel
Excellent collaborator with exceptional communication and interpersonal skils
Experience in harnessing insights from various data sources and translating them into actionable acquisition strategies with clear business outcomes
Security Bank
We are the Philippines' largest independent bank, having won countless awards over the years including the most prestigious industry award in both 2015 and 2016-the Bank of the Year - Philippines by The Banker.
We're changing how people bank. From the moment customers enter our branches to their experience online, we make them feel valued and empowered.
Now, with more than 300 branches spanning the country, BetterBanking has become the gold standard in improving the banking lives of millions of Filipinos. But we're far from done.
In our constant pursuit of excellence and improvement, we create teams that support our business and each other.
The Role
As an NTB Leads & Campaigns Department Head, you will help define and drive strategic initiatives to grow the Bank's Mass Affluent client base by increasing new-to-bank (NTB) clients across all Retail Products. You will closely collaborate with different Product and support teams to ensure that acquisition programs, processes, and enablers are in place to support the Bank's acquisition objectives. You will also help create and implement marketing campaigns to increase product penetration and usage across the NTB base
How you'll contribute
Work closely and collaborate with Product/Business, Sales Channels, and relevant Support teams to ensure that programs, enablers, and processes are in place to help drive NTB acquisition
Recommend and drive marketing strategies to push products, product bundles, and CVPs NTB clients
Review the customer funnel journey in each of the products/channels and identify opportunities where we can nudge or simplify the process for better leads to conversion and champions this process with system or process owners
Test, run, and optimize the effectiveness of marketing initiatives by leveraging on data and marketing automation platforms
Conceptualize, create, and roll out initial or early offers/campaigns for NTB to help increase usage faster
What we're looking for
Bachelor's Degree in the field of Business Studies/Administration/Management, Economics, Marketing
With at least 5 years experience in digital marketing, client acquisition, and marketing promotions/campaigns
Good grasp of customer lifecycle management and marketing funnel
Excellent collaborator with exceptional communication and interpersonal skils
Experience in harnessing insights from various data sources and translating them into actionable acquisition strategies with clear business outcomes
Security Bank
Other Info
Makati City, Metro Manila
Permanent
Full-time
Permanent
Full-time
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Security Bank jobs
Makati City, Metro Manila