marketo AdministratorSutherland

Job Description: At Sutherland we are committed in creating a dynamic work environment that is professionally challenging and personally rewarding. Our team is composed of forward-thinking and strategic-thinking individuals and we are looking to ad Job Description: At Sutherland we are committed in creating a dynamic work environment that is professionally challenging and personally rewarding. Our team is composed of forward-thinking and strategic-thinking individuals and we are looking to add a Marketo Administrator who will establish and execute strategies that would establish Sutherland as an employer of choice. Role Description : The Marketo Administrator will report to the Director, Demand Generation and will be responsible for the following functions: Email Deliverability Making sure emails are being delivered reliably. Including setting up processes to ensure invalid emails are cleansed from the system and suppressed in email sends. Lead Management Planning and designing the lead management flow, operationalizing and fine tuning it within Marketo and the CRM. This includes how leads are created, tagged, appended/categorized, where they are routed, and who takes action, as well as lead management, lead scoring and lead nurturing. The Marketo administrator will spearhead the process of developing the lead scoring model and operationalizing and maintaining the model. Database Management and Data Governance Marketo administrator is responsible for developing and implementing strategies and processes to ensure that accurate and complete data enter the marketing database(s). Data should be verified, enriched and/or appended to support ongoing campaign and reporting initiatives. Reporting and Analytics Marketo administrator is responsible for building processes and/or integrations to get the right data into the right reporting hands. This includes building and executing a plan for tagging and categorizing marketing efforts (such as campaigns). Martech (Marketing Technology) Strategy With the marketing automation platform being the system of record for most revenue marketing organizations, it's important to have a plan for success with each additional piece of marketing technology that gets added to the tech stack. This includes determining how new technology integrates with Marketo, what data needs to be passed between the systems, proper lead source and campaign attribution, and regularly reviewing martech reports such as adoption, ROI, and competitive review. Key Responsibilities Develop and execute measurable demand generation programs that drive revenue through BDM, and sales that deliver upon key agreed metrics Develop programs to implement transformational change which will enable the organization to deliver solutions and services which are efficient and highly effective Work with Vertical and solution leaders and executive management to develop strategic marketing plans focused on positioning Sutherland. Define the end-to-end lead management process in conjunction with sales and marketing operations, including lead capture, nurturing, and conversion. Forecast, measure, analyze and report on the impact of marketing activities on sales pipeline growth Drive online and offline marketing programs and campaigns, including email marketing, social media, content syndication, website management, and events Evaluate, select and manage relationships that contribute to all marketing programs including marketing agencies and specialized skillsets. Develop and manage budget for all Demand Generation programs Qualifications: Our most successful candidates have: QUALIFICATIONS 8-10+ years in a marketing role with a focus on demand generation Marketo Certified Expert - MCE designation Experience managing a large team with a demand generation focus Excellent communication skills and strong leadership qualities. Industry experience in media, demand generation and/or experience in B2B marketing in a technology industry Proven experience building an existing brand and creating a demand generation engine to fuel sales Take an E2E approach by scoping and planning new solutions for clients, including determining how to measure business results modeling current/future business processes, gather business requirements and identifying the organizational changes required to successfully realize the benefits of the solution CRITICAL COMPETENCIES Ability to think quickly and critically on a broad range of digital marketing topics across various industries and sectors Excellent knowledge of marketing tools and techniques Excellent communication and presentation skills ability to translate business needs into meaningful marketing programs to drive demand Demonstrated success driving demand generation programs in complex organizations Professional attitude and service orientation team player #LI-EN1
Monster

Philippines
Permanent
Full-time