Marketing specialist (philippines)Cebu Pacific

Cebu Pacific is a leader in innovation and creativity in the country's aviation industry, and it doesn't stop here despite the many challenges in the most unprecedented of times. This is also one of the many reasons why pursuing a career in Marketing with Cebu Pacific sets you apart in the marketplace. As the airline continues to journey through this path of recovery and rebuild, we are in search for the right JUAN who share our values of breaking boundaries, never fearing failure or mistakes but rather always in the pursuit of new ideas and better solutions that will bring #moresmilesahead to our customers.
If the thought of a challenging, fun and highly dynamic fast-paced environment excites you, this could be the next career move for you. Apply today as a Marketing Specialist under our Philippines Marketing team.
Primary Responsibilities :
Plans, executes, and evaluates marketing and advertising campaigns for the assigned customer segment or market to achieve business objectives
Partner with LGUs, Hotels and National Tourism Organizations
Ensure passenger growth of the assigned segment or market
Maintains branding standards across all initiatives
Works with team to strategize, run and optimize marketing and advertising campaigns for the assigned customer segment or market, to achieve business objectives
Supervises agencies to execute ATL, BTL and digital marketing campaigns in a timely manner
Grow the CEB social media community and database for engagement and conversions
Ensure the quality and accuracy of ads and content, in accordance with laws and regulations
Ensure CEB brand tone and messaging consistency across all materials
Monitor campaign performance and execute reports to support agile marketing timetables
Build new and update existing pages using the content management system
Develop processes to streamline advertising campaign
Evaluate partners, suppliers and agencies
Manage a marketing associate, if applicable
Basic Qualifications :
Bachelor's degree in Communications or Marketing
2-3 years experience in Business Development. Marketing or Sales
At least 1.5 year Digital Marketing experience
Must have experience in working with agencies and/or artists (Creative Teams, Content Creators, Influencers, etc.) on various projects or digital marketing campaigns
Has Media Relations experience
Experience with HTML, Content Management Systems (CMS), Publishing Tools (Social Studio, Salesforce), Editing Tools (Illustrator, Photoshop, After Effects) is a plus
Strong negotiation skills
Excellent communication skills
Can communicate effectively, written and verbally
With relevant Project Management experience, can work independently and with a team
Creative and innovative thinker and planner
Willing to travel for work
Fast learner with an innovative mindset
Note : This position is for an Individual Contributor role and will be based in Pasay City, Metro Manila but currently follows a hybrid workplace flexibility arrangement which allows remote work and onsite as needed.
Cebu Pacific

Pasay City, Metro Manila
Permanent
Full-time