Marketing OfficerEMD General Office Services

For more information about our company, visit our website: http://https://diaperrecycling.technology/
 
If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
 
Summary of Job
 
Lead the marketing efforts of the company using current marketing tools and strategies and be able to lead integrated offline and online marketing campaigns from concept to execution that increases client engagement. Oversee the marketing department and provides direction and feedback on major projects. Makes Key decisions regarding product distribution, budgeting, branding and sales. Works closely with other departments to set the overall direction and objectives for product and service offerings.
 
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Research market for opportunities. Experiments with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Analyze sales and marketing metrics. Forecast market trends
Analyze consumer behavior and adjust email and advertising campaigns accordingly. Use customer feedback to ensure client satisfaction
Ensure brand consistency through all marketing channels
 
Job Skills & Qualifications:
Graduate in Marketing, Public Relations or relevant field
Proven working experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate or marketing in general for at least 2 years
Experience in Digital Marketing & Events Management
Solid knowledge of marketing techniques and principles
Thorough understanding of Social Media and of website analytics tools (e.g., Google analytics, Net Insight, Omniture, Web trends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
In-depth knowledge of CRM software and Content Management Systems
Adept multi-tasker with ability to quickly prioritize and organize
Team player who collaborates with ease and contagious creative energy
Creative, proactive, resourceful and self starter
Copy writing and graphic/digital design experience is an advantage
Excellent English communication skills (verbal / written) and outstanding interpersonal abilities

2 to 4 Years Experience
Open to Work From Home