Marketing Officer | wine story | onsiteHealthy Options, Corp.

Job Summary
Translates strategic direction into brand plans and effective tactics to ensure positive brand progress and development
Essential Duties and Responsibilities
Champions brand image, brand health and positioning:
Implements all advertising and marketing communications efforts across all consumer touchpoints: from traditional media to PR, in-store and online among others
Manages content and overall communication direction for all digital assets of the brand together with Digital Marketing Executive
Manages relationships with agencies and suppliers
Provides key insights on wine trends for promotions & buying consideration
Executes all initiatives including class or event coordination, winemaker dinners and other media-related programs:
Includes sourcing of wines and class requirements (for Wine Story Academy (WSA))
Coordinates with participants (for WSA)
Promotion and advertising WSA classes
Initiates and implements all Retail Merchandising initiatives, including consumer promotions, packaging requirements, and other in-store requirements
Oversees annual Marketing Budget
Measures and reports performance of all marketing campaigns, assess against goals
Provides in-store support to frontline (& kitchen)
Releases communications to Frontline/Private Client Executive regarding new initiatives, vintage releases, price changes and brand positioning updates
Custodian of all marketing materials (packaging & supplies, accessories & books)
Bachelor's Degree from a reputable university
At least 3 years' professional experience in related field
Proficient in basic business software applications
Relevant product and industry knowledge (F&B industry)
Highly strategic, comfortable working with numbers and doing business analytics. Possesses an entrepreneurial drive.
Presents in an impressive, confident, and convincing manner using high-impact visuals and data. Communicates in a very professional and succinct manner
Has extensive experience doing project management and cross-functional relations
Passion to push higher levels of wine appreciation and achieve more for brand
Curiosity and Creativity to innovate for brand development and growth
Entry Level / Junior, Apprentice Sales and Marketing Retail Industry 1 opening Bachelor's degree graduate
Healthy Options is the first and largest all-natural and organic products retailer in the Philippines,specializing in premium and natural food and health products.Established in 1995, we have grown to expand our organization, creating three other equally passion-driven brands: Bow and Wow, our niche market for cats and dogs; Wine Story, a fine and rare wine retailer; and Planet Grapes, an upscale wine shop and restaurant that caters to the new generation of wine lovers.We're looking for the best talent who can help take our business to the next level, all while having fun and helping the world at the same time. If you believe you have what it takes, feel free to browse through the different job openings we have and see where you can fit in!
Kalibrr

Quezon City, Metro Manila
Permanent
Full-time