Marketing ManagerBSI

Great that you're thinking about a career with BSI!
Our people are passionate about what they do. They are experts in assessment, healthcare, testing, training, and publishing. They excel in Sales, Marketing, IT, HR, and Finance. Could this be you?
Make a difference at BSI.
About The Role
As a Marketing Manager, you will develop marketing communications campaigns and activities to promote BSI's wide range of products and services to the identified client segments including existing clients and prospects, and implement online campaigns and edit websites and to analyse the effectiveness of optimisation through the measurement of measure web statistics so that improvement and changes are monitored and tested appropriately.
How You Will Contribute
You will recommend appropriate marketing channels to ensure messaging reaches the intended audience in the most effective way.
You will develop, plan, execute and measure communications campaigns newsletters, email-shots, search engine marketing, web content, brochure collateral, direct mail, social media, events & seminars, posters) to meet the plans determined by our client propositions managers and to align with the BSI style guide.
You will maximise the usage of BSI's products and services content across various communication channels to ensure optimum reach and ROI.
You will create, promote and deliver events including exhibitions, conferences & seminars and represent BSI's at key industry events, client events and meetings, sales visits to promote BSI group to potential clients.
You will evaluate, measure and analyse campaigns to assess their effectiveness using appropriate tools and record lessons learned.
You will define, create, edit and manage optimised content across all relevant BSI websites (including building microsites, email marketing, search engine optimisation, banner advertising and other online marketing techniques) to promote BSI's range of products and services, meeting revenue and margin targets.
You will consider submissions to search engines and use metatags and relevant SEO elements to allow easy search engine access such as heading tags, special text, inline text links and keyword density; examine and monitor.
What You Will Bring
BA/BSc degree in Marketing or Business, or related degree.
Proficiency with CRM tools such as salesforce.com.
Strong capabilities in MS Power Point, Outlook, Excel and Word are mandatory.
Strong capabilities in Photoshop, InDesign and other digital marketing tools.
Knowledge of Email Marketing and SAP database and reporting.
Experience of marketing a wide range of products and services. Minimum of 1 to 2 years' experience in a similar role.
Customer focused with the ability to fully understand BSI customer needs and requirements for the entire portfolio.
Experience in delivering marketing communications campaigns including web (usability, accessibility, user experience, SEM); PR, events, co-marketing, sales promotions, email marketing, e commerce, plus social media strategy and techniques.
An in-depth understanding of direct, ecommerce and online marketing and the ability to write specifically for online, optimised for the channel.
We're enthusiastic to receive applications from those based in the Philippines excited by this career opportunity.
Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
To protect our candidates and BSI employees during the Covid-19 outbreak, all interviews will take place remotely.
BSI

Manila City, Metro Manila
Permanent
Full-time