marketing Management TraineeBell-Kenz Pharma, Inc.

The Marketing Management Trainee or Associate Product Manager (APM) is responsible for the product planning and execution of the marketing plan throughout a product's lifecycle, ensuring that the company's overall strategy and goals are met. The APM builds product usage in target segments through careful targeting, customer profiling, and utilization of the marketing mix.
Qualifications
4-year degree in Business, Marketing, or Communications
Excellent communication skills
At least 1 year of general experience in Digital Marketing
At least 1 year of general experience in Product Management
Intermediate skills in excel, google sheet, and Project management
Experience in Pharma, FMCG, and other industries is a plus
Responsibilities
Develops and manages the marketing plan of assigned brand(s) or category(ies) through strategy formulation, identifying segments and target customers, and executing programs (advertising, promotions, tactical activities)
Prepares the annual forecast for brands/categories.
Presents and cascades approved marketing plans to the Sales Team.
Monitors and verifies proper execution of approved marketing plans/programs. Reports marketing program/activity evaluation and feedback to Marketing Director, Sales Head, and VP for Sales and Marketing.
Evaluates effectiveness of marketing programs/campaigns, make adjustments on the 4-6th week of the quarter to ensure excellent execution
Analyzes market information, consumer insights, competitive forces, price trends, and trade dynamics and use these to defend or grow brands.
Uses marketing research tools and methodologies to determine market requirements of current and future brands.
Assesses market development, and identifies business opportunities within the sales channels-major chain drug stores, hospitals, government accounts, tender business, etc.)
Monitors and tracks inventories of all promotional collaterals, premiums, and brand Items.
Works effectively and collaborates cross-functionally with business teams (Sales, Regulatory, Accounting & Finance, Warehouse, third party agencies, and other entities necessary in managing the brands and in carrying out the marketing programs).
Manages approved marketing budget and resources and utilizes these within the approved plan.
Reconciles monthly marketing activities expenditure versus approved budget.