marketing insights & Automation analystMarcura

The Marketing Insights & Automation Analyst shall turn marketing data into decisions by building trusted dashboards, attributing pipeline/revenue, and optimizing campaigns and automation.
Build/own Power BI dashboards for full-funnel performance (traffic → MQL → SQL → Opps → Revenue), with automated refresh and clear commentary.
Maintain HubSpot hygiene: lifecycle stages, lead scoring, UTMs, campaign setup, workflows, sales handoff triggers, and attribution.
Define and track marketing KPIs (CAC, MQL/SQL conversion, win rate, pipeline coverage, cohort retention).
Ensure data integrity and alignment across HubSpot → (Salesforce, if used) → Power BI; run monthly data audits.
Produce exec-ready monthly/quarterly insight packs with trends, risks, recommendations, and forecast.
Run controlled experiments (A/B) and quantify impact; partner with Sales/Finance on pipeline and revenue attribution.
Train stakeholders on dashboards and best practices; drive adoption.
Requirements
Bachelor's degree in any Discipline or Equivalent
Diploma/Degree in Marketing is desirable
Shipping background (but not necessary)
Functional knowledge of any CRM tool
5+ years' proven experience in B2B prospecting and lead generation for a field sales team.
Experience in working with prospect and customer data.
Proven ability to hit lead generation targets.
Preferably in SaaS or enterprise software solutions.
Proficient in using CRM systems, preferably Salesforce CRM.
Experience working collaboratively in a combined sales & marketing team.
Advanced Power BI (DAX, data modelling, incremental refresh, row-level security, parameters).
HubSpot Marketing Hub & CRM (workflows, campaigns, UTMs, lead scoring, lists/segments, forms).
Strong SQL/Excel; marketing analytics; attribution models (FT/MT/LT, position-based, data-driven).
Clear written storytelling with data; stakeholder management.
Salesforce familiarity (objects, fields, reports);
Python for automation; GA4; marketing mix modelling basics.
Benefits
Competitive Salary and Bonus: We reward your expertise and contributions.
Inclusive Onboarding Experience: Our onboarding program is designed to set you up for success right from day one.
Marcura Wellness Zone: We value your work-life balance and well-being.
Global Opportunities: Be part of an ambitious, expanding company with a local touch.
Monthly Performance Support: Our modern performance management framework empowers you to reach your full potential.
Diverse, Supportive Work Culture: We're committed to inclusion, diversity, and a sense of belonging for all team members.
Marcura

Taguig City, Metro Manila
Permanent
Full-time