Marketing DirectorGuinness Brewery

Job Description
Job Description :
About Us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.
Feel inspired Then this may be the opportunity for you.
Our Southeast Asia (SEA) market has the ambition to be the most respected premium alcohol beverage player in all the markets in which we operate, with undisputed leadership in our premium and core brands as well as an appetite to launch new products at scale.
Philippines is one of our fastest growing markets and we are seeking a top-notch Marketing Director to capitalize on this growth and bring the team to even greater heights.
What is it like to work for us
We are an organization that creates products that are part of celebrations, and our culture reflects this. Our culture is rooted in a deep sense of our purpose and values, our personal connections to our brands, our relationships and our passion to win in the marketplace. Our values are not just words on a page. They underpin our business and guide how we work: we are passionate about our customers and consumers and want to be the best. We give each other the freedom to succeed and value each person's contribution. Pride is a source of energy for our company. We work hard so we can be proud of what we do, and how we do it. We have an amazing new office designed with living rooms, collaborate design spaces and an amazing bar and pantry for you to hang out, work and relax.
Would you like to be at the helm of one of the world's most iconic brands
About the role
TheMarketingDirectorfor the Philippines will be charged with driving breakthrough performance and backing the Managing Director of the Philippines to lead the development of a transformational marketing strategy. They will be accountable for creating a high performing commercial organization and executing the marketing programs necessary to step-change profitability and growth creation.
Being role model in developing strategic marketing direction that translates into long-range brand building strategies and innovative marketing plans will be a critical focus to this role.
The Marketing Director's key responsibilities are to
Own the Portfolio Participation Strategy & Execution based on local insights and opportunities, and reflecting Diageo strategic direction.
Manage the Portfolio and individual brands within the portfolio, on a daily basis, with clear accountability for all brand measures and ensuring compliance across the brands.
Key Accountabilities
MARKETINGLEADERSHIP:developanddeliverleadingedge,marketingplansandactivitiesthatcreatesustainablebrand-led growth. Work with the Global Brand Teams (GBTs) in the creation/ adaptation of key growth drivers, including and not limited to ATL communications, BTL campaigns and digital. Hold and raise the standards on marketing flair in creation and brilliance in execution. Develop strong & effective media plans and ensure A&P effectiveness.
INNOVATION:Through working in partnership with innovation, drive the identification of transformational growth opportunities. Orchestrate the execution of innovation plans to step-change value growth.
GALVANISESALESANDMARKETING:Working in partnership with the Sales and Commercial teams, role model the organizational and cultural change required to transform our customer agenda. Leverage consumer, shopper and consumer insights to breakthrough performance of relevant Diageo brands and drive the development of channel or pricing innovations.
TALENTPOOLCREATION:Developingandmotivatingindividualstoprovideaneffectivemarketingteamtoassurethelegacy in the talent agenda.
BRILLIANTRELATIONSHIPS:Establish and nurture relationships with key internal & external stakeholders (agencies, external strategic partners, GBT's, Finance, HR, etc.)
STRONGSTRATEGICSKILLS:Leading the thinking on Overall Strategy for the Philippines business, Business Model, right financials and Trademark Strategy for Participation across the various categories in the Philippines TBA.
What You Need to Bring to This Role
A key part of this role is to also ensure the use of creative excellence, disciplined project leadership and management in crafting new opportunities from multiple start points.
The ability to navigate through Key Stakeholders within Diageo will be necessary for Success and Traction.
TheMarketingDirectorwill also be the repository of learnings for future opportunities, on whom the business will lean for development of business Strategies.
Role Requirements
A minimum of 12 years marketing experience and prior experience working in a matrix multinational environment.
Experience in full marketing mix, including grounding of consumer insight, brand propositioning and customer relationship management.
Proven experience in high-level (numerical) analysis to accurately assess and execute business situation.
Knowledge and passion for the organization and its products/ brands strongly required.
Excellent communication and influencing skills using tact, patience and courtesy.
Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute the agreed objectives on assigned brand.
Creative with an eye for detail
Flexibility to adapt to an ever-changing environment and marketing conditions.
MarketingJudgment:Proof of consumer understanding and insight generation. Growth driver implementation and understanding of how to flex, search & spin, measurement and evaluation.
ExcellenceinExecution:Focusedon process improvement to drive efficiency of execution of plans. Understands limitations of the external environment and Diageo Marketing Code considerations.
Ability to manage multiple projects simultaneously and proven track record in stakeholder management: RBDsandRBTs,GMs,market commercial managers, activation agencies, and distributors.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of celebrating life every day everywhere. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Character Is Everything
Worker Type :
Regular
Primary Location:
Taguig City
Additional Locations :
Job Posting Start Date :
2023-08-23